HUBSPOT SOCIAL MEDIA
CERTIFICATION 2025 NEWEST ACTUAL
EXAM QUESTIONS AND DETAILED
CORRECT ANSWERS | A+GRADE STUDY
GUIDE
The number of leads you generate that actually become
paying customers is known as your ________. Correct
Answer average lead to customer rate
Which one of the below choices is NOT a reason you
should be measuring your social media ROI? Correct
Answer Show influencers how enticing it would be to work
with your company
You're starting a project and don't have a past campaign
to use as a benchmark. How can you secure executive
buy-in? Correct Answer Position your program as an
experiment or pilot
True or false? When measuring your social media ROI,
you calculate the effectiveness of an action by dividing the
net income by the cost of this action and multiplying it by
100. Correct Answer True
Why do you need to use leading indicators of revenue
success when calculating ROI on your social media
,strategy? Correct Answer It can be months before you've
closed new customers from a social media campaign
True or False? To implement an effective social media
strategy, you have to be aware of the legal challenges, not
ethical ones. Correct Answer False
A(n) ________ outlines guideline and best practices for
employees to follow on social media. Correct Answer
Social media policy
What's the first step organizations and brands need to
take when establishing a social media policy? Correct
Answer Educate employees on the importance of having a
social media policy for all team members within the
organization
True or false? Evaluating the team dynamics and how
each member did in the crisis along with analyzing the
reactions, KPIs, and overall response to the crisis
happens during the response stage. Correct Answer False
There are certain actions that need to be taken into
consideration for a social media crisis. What's an action
you should avoid? Correct Answer sending out
promotional sponsored posts and tweets during a crisis
There are many benefits to having a social media strategy.
Which answer is NOT one of them? Correct Answer Social
media helps you send better emails
,Which KPI is most likely to be a vanity metric? Correct
Answer Reach
Which of these KPIs demonstrate engagement? Choose
all that apply. Correct Answer Sharing and retweets
likes or favorites
What is a potential benefit of keeping social media
management in-house? Correct Answer It allows for more
personalized communication with customers and
prospects via social platforms.
When hiring a social media agency, what is one of the
important questions you should ask? Correct Answer Do
they have experience in your industry or with a similar
business?
True or false? Christina Garnett, a HubSpot principal
marketing manager, suggests that outsourced social
media managers need the same type of resources and
knowledge as an in-house social media manager. Correct
Answer True
What are the two types of online communities? Correct
Answer Shared-interest and information
You're part of a team at your company that's responsible
for setting up an online community. While creating the
strategy, one of your colleagues argues that considering
an exit plan is unnecessary and a waste of time. How do
you respond? Correct Answer Argue that an exit plan is a
, critical part of the strategy, as it helps prepare for potential
changes in the future, including dissolution of the
community if necessary.
What is one of the key performance indicators (KPIs) for
measuring the success of an online community? Correct
Answer Number of members
You're in a meeting with your marketing team discussing
the performance of your company's social media
community. A new team member suggests tracking the
company's profit margin as a key performance indicator
(KPI) for the social media community. How do you
respond? Correct Answer Explain that while company
profit margin is important, it's not a direct KPI for a social
media community. Instead, focus should be on indicators
like number of members, engagement metrics, and
referral traffic.
Which network has the longest life for a piece of content?
Correct Answer Pinterest
What's the difference between social listening and social
monitoring? Correct Answer Social listening centralizes
conversations about your brand so that you can join them,
while social monitoring measures reputation from higher-
level perspective
How can social media listening increase customer
advocacy? Correct Answer responding to social posts-
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