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CAA PART 1,2,3,4,5 QUESTIONS AND ANSWERS
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CAA PART 1,2,3,4,5 QUESTIONS AND ANSWERS
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CAA PART 1,2,3,4,5 QUESTIONS AND ANSWERSWhat do critics of advertising say?
a. Advertising is merely a fashion guide and not informative.
b. Advertising is a waste of an organization's resources.
c. Advertising is merely entertaining and not informative.
d. Advertising makes people do things they do not want to do.
e. Advertising influences the editorial content or programming in which it is placed. -
Answers-d
Which of the following is NOT a component of advertising?
a. paid form of communication
b. sponsor is identified
c. usually personal in nature
d. tries to inform, persuade, or influence the audience
e. uses mass media - Answers-c
Paid persuasive communication that uses nonpersonal mass media to reach broad
audiences—as well as other forms of interactive communication—to connect an
identified sponsor with a target audience is known as ________.
a. advertising
b. personal selling
c. public relations
d. sponsorship
e. marketing communication - Answers-a
The ________ is the ad's central idea that grabs your attention and sticks in your
memory.
a. advertising strategy
b. creative concept
c. creative execution
d. creative media
e. tagline - Answers-b
Which best describes a critical aspect of advertising that drives the entire field of
advertising?
a. strategic
b. media
c. nonpersonal
d. mass
e. creative - Answers-e
Which fundamental concept of advertising involves the details, the photography, the
writing, the acting, the setting, the printing, and the way the product is depicted all
reflecting the highest production values available to the industry?
,a. advertising strategy
b. creative idea
c. creative execution
d. creative media
e. creative strategy - Answers-c
Which advertising approach uses reasons to persuade consumers?
a. mass-sell
b. logical-sell
c. hard-sell
d. soft-sell
e. informative-sell - Answers-c
Which advertising approach builds an image for a brand and attempts to touch
consumers' emotions?
a. mass-sell
b. logical-sell
c. hard-sell
d. soft-sell
e. emotional-sell - Answers-d
What is meant by the term effective with respect to advertising?
a. The advertising delivers the results the marketer has specified for the advertising.
b. The advertising wins creativity awards, such as the EFFIE or the CLIO.
c. The advertising is remembered by at least 50 percent of the target audience.
d. The advertising resulted in increased sales.
e. The advertising media exposure was purchased at the lowest possible cost to reach
the target audience - Answers-a
Which of the following is NOT a role that advertising plays in business and in society?
a. marketing
b. communication
c. economic
d. network
e. all of the above - Answers-d
Which of the following is a role advertising plays in business and in society?
a. marketing
b. communication
c. economic
d. societal
e. all of the above - Answers-e
The process a business uses to satisfy consumer needs and wants by providing goods
and services is called ________.
a. exchange
,b. economics
c. marketing
d. accounting
e. value - Answers-c
Computers, automobiles, and toothpaste are all examples of ________.
a. services
b. ideas
c. exchanges
d. goods
e. markets - Answers-d
Which of the following is considered to be a fundamental concept of advertising?
a. strategy
b. creative idea
c. execution
d. media
e. all of the above - Answers-e
___________ is the logic and planning behind the advertisement that gives it direction
and focus.
a. Creative idea
b. Execution
c. Media
d. Strategy
e. Idea generation - Answers-d
Strategy, the creative idea, the advertising executions, and the media must work in
concert for an ad to be truly ________.
a. efficient
b. effective
c. creative
d. interesting
e. entertaining - Answers-b
In which fundamental concept of advertising does the advertiser develop the ad to meet
specific objectives, carefully direct it to a certain audience, create its message to speak
to that audience's most important concerns, and run it in media that will reach its
audience most effectively?
a. advertising strategy
b. creative strategy
c. execution strategy
d. media strategy
e. evaluation strategy - Answers-a
The classification to which a product is assigned is known as the ________.
, a. product category
b. good
c. service
d. product class
e. product mix - Answers-a
The particular group of consumers thought to be potential customers for the goods and
services of an organization constitute the ________.
a. product category
b. demographic segment
c. product use segment
d. feasible market
e. target market - Answers-e
The target market of an organization is ________.
a. demographically homogeneous
b. the particular group of consumers thought to be potential customers for the
organization's goods and services
c. the largest market segment
d. made up of services and ideas, as well as goods
e. referred to as the marketing objective - Answers-b
Which of the following statements is true?
a. Product category refers to whether the product is a good, a service, or an idea.
b. The term product refers only to tangible goods, such as automobiles, clothing, or soft
drinks.
c. A product can be services and ideas, as well as goods.
d. Advertising is the process a business uses to satisfy consumer needs and wants by
providing goods and services to a target market.
e. A tagline is the distinctive identity of a particular product that distinguishes it from its
competitors. - Answers-c
Which of the following is NOT considered a tool available in the marketing mix?
a. product
b. distribution
c. price
d. marketing communication
e. all of the above - Answers-e
The four tools of product , price, place (distribution), and promotion are collectively
referred to as the ________.
a. product mix
b. promotion mix
c. marketing mix
d. marketing elements
e. exchange elements - Answers-c
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