100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Summary Final Project Milestone One: Your Client's Brand DefinedCommunications Department, Souther $7.99   Add to cart
Quickly navigate to
Preview
  2.  
  3. Axia University Of Phoenix
  4.  
  5. ACC 290

Summary

Summary Final Project Milestone One: Your Client's Brand DefinedCommunications Department, Souther
 4 views  0 purchase

COM 658 Final Project Milestone OneFinal Project Milestone One: Your Client's Brand DefinedCommunications Department, Southern New Hampshire UniversityCOM 658 - Integrated PR Campaigns2 2-2 Final Project Milestone One: Your Client's Brand DefinedBudweiser: A Brand Defined Since its founding as a s...

[Show more]

Preview 1 out of 4  pages

Document information

  • October 6, 2024
  • 4
  • 2024/2025
  • Summary

Subjects

  • patriotism
  • com 658 final project milestone onefinal project
  • southern new hampshire universitycom 658 integr
  • budweiser has grown to become a worldwide symbol
  • and continuity it is intricately woven w

Written for

All documents for this subject (144)

Seller

avatar-seller
newage

Reviews received

Content preview

Final Project Milestone One: Your Client's Brand Defined




Communications Department, Southern New Hampshire University

COM 658 - Integrated PR Campaigns




2 2-2 Final Project Milestone One: Your Client's Brand Defined

Budweiser:

A Brand Defined Since its founding as a small brewery in 1876, Budweiser has grown to

become a worldwide symbol in the beer industry. The brand's identity is a perfect example of

tradition, patriotism, and continuity; it is intricately woven with the story of American

culture. The Brand Hopper (2023) provides a historical overview of Budweiser's

development, highlighting its rise from a modest Missourian brewery to a globally known

brand. For many years, Budweiser has promoted an American feeling of pride and identity by

emphasizing Americana in its marketing campaigns. Budweiser's position in the popular

consciousness has been cemented by its recognizable red label and unified messaging

throughout several commercial campaigns. Client Need: Interpretation By launching a hard

apple cider, the client, Budweiser—known for being an iconic American beer brand—aims to

respond to changing consumer tastes and market trends. This calculated action is the result of

a realization of changing consumer habits, especially among boomers and millennials, who

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller newage. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

80796 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$7.99
  • (0)
  Add to cart