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Summary Annotated BibliographySouthern New Hampshire UniversityCOM 510: Knowledge and New MediaAnn
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COM 510 Annotated BibliographyAnnotated BibliographySouthern New Hampshire UniversityCOM 510: Knowledge and New MediaAnnotated Bibliography Agresta, S., & Bough, B. B. (2011). Perspectives on social media marketing. [electronic resource] : the agency perspective/the brand perspective. Course Techno...

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  • October 6, 2024
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  • com 510 annotated bibliographyannotated bibliograp
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  • b b 2011 perspectives on social media market
  • providing guidance and knowledge on how to cope w
  • how it has transformed the marketing landscap

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Annotated Bibliography




Southern New Hampshire University

COM 510: Knowledge and New Media




Annotated Bibliography Agresta, S., & Bough, B. B. (2011). Perspectives on social media

marketing. [electronic resource] : the agency perspective/the brand perspective. Course

Technology. Retrieved from https://eds-p-ebscohost-com.ezproxy.snhu.edu/eds/detail/detail?

vid=6&sid=a0b0d873-882d-4cc4-8fde-

a766f3243553%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d

%3d#AN=snhu.b2010352&db=cat04477a This book addresses the most important issues that

marketers face on a daily basis regarding social media, providing guidance and knowledge on

how to cope with each issue. It is presented from the perspectives of two media leaders in this

field: Stephanie Agresta of Porter Novelli and B. Bonin Bough of PepsiCo. They discuss

what social media is, how it has transformed the marketing landscape, how to implement an

effective and strategic social media plan throughout your organization, how to successfully

assess the ROI of a social media campaign, and much more. This book is significant in my

research since it provides guidance and information on social media difficulties and how to

cope with those issues. This book did not demonstrate any weaknesses based upon my topic

and it was comprehensive in its approach. Evans, D., & McKee, J. (2010). Social media

, marketing. [electronic resource] : the next generation of business engagement(1st ed.). Wiley

Technology Pub. Retrieved from

https://ebookcentral-proquest-com.ezproxy.snhu.edu/lib/snhu-ebooks/detail.action?

docID=624519

This book illustrates how effectively to use a range of technologies, how to ensure better

ways to engage customer interaction, how to expand first-generation social media marketing

campaigns, and how to apply this across your business. It explains how to create, implement,

monitor, and assess effective social media initiatives, as well as how to respond to feedback

from the social web. It examines conversation-monitoring tools and platforms for shortening

the business cycle. It provided information on the measurements needed to demonstrate the

effectiveness of social technology. It links social connections across the business by going

beyond just marketing into areas such as product development, customer support, and

customer-driven innovation. It expounds upon the advantages of promoting staff cooperation.

This book is important to my research since it helps to develop a better knowledge of how

social technologies and platforms may be utilized to generate customer support and loyalty,

employee partnership and supplier loyalty in order to achieve long-term growth and

profitability. The book was comprehensive and responded to issues not covered by other book

such as the importance of employee partnership in a campaign. Hyder, S. (2016). The zen of

social media marketing: an easier way to build credibility, generate buzz, and increase

revenue(Fourth edition.). BenBella Books, Inc. Retrieved from https://eds-p-ebscohost-

com.ezproxy.snhu.edu/eds/detail/detail?vid=5&sid=a0b0d873- 882d-4cc4-8fde-

a766f3243553%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d

%3d#AN=snhu.b2012198&db=cat04477a This book provides a thorough explanation of how

social media functions and how to use it to draw visitors to your website and fan page, as

well as the most recent social media

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