Exam (elaborations)
BUSA Exam – Questions With Detailed Answers (Pass!)
- Course
- Institution
BUSA Exam – Questions With Detailed Answers (Pass!)
[Show more]
Seller
Follow
Studycafe
Reviews received
Content preview
BUSA Exam – Questions With Detailed Answers (Pass!)The main function of marketing is ? Right Ans - to establish meaningful
relationships with customers to ensure loyalty and repeat business
marketing has evolved over which general eras? Right Ans - production,
sales, marketing, societal marketing, customer relationship
In a "sellers’ market" Right Ans - demand exceeds supply
When U.S. soldiers returned home from WW11, they influenced the marketing
of products by Right Ans - getting married, starting families, and having the
willingness to spend money
When competition for customers became more intense during the sales era,
businesses began to Right Ans - undertake aggressive sales tactics to
"push" their products
when companies constantly take the pulse of changing customers’ needs and
wants then quickly adapt to meet them, they are able to Right Ans - satisfy
customers preferences before they are expressed or even know by customers
During which era did businesses switch their focus to place special emphasis
on pleasing customers after the sale? Right Ans - customer relationship era
CMR stands for Right Ans - customer relationship management
Which of the following is NOT used to retain customers in order to stimulate
future sales of similar or supplementary products? Right Ans - heavy public
advertising
Which of the following is NOT a way that technology is used in CMR Right
Ans - cold calling consumers to persuade them to try a company's products
Marketing departments can do little to promote the intangible benefits
derived from the consumption of a product, such as the brand. Instead they
are promoting the tangible goods, services, or ideas available for purchase in a
market. Right Ans - FALSE
, "Hard sell" tactics were characteristic of the sales era Right Ans - TRUE
Customer loyalty programs revolve around learning as much as possible
about customers and their shopping behaviors so as to create a meaningful
one-to-one interaction with each of them. Right Ans - TRUE
How does marketing MOST benefit customers? Right Ans - by responding
to needs in an effort to satisfy those needs
When needs are satisfied, BLANK is created. Right Ans - utility
Form utility refers to Right Ans - a product produced from raw materials
that pleases the customer
Which of the following is the BEST example of ownership utility? Right Ans
- A store sells a swimsuit to a customer
Which of the following is NOT a criticism of marketing? Right Ans - catering
to an exclusively upscale clientele
In the age of identity theft, customers fell that marketers are violating their
privacy when they Right Ans - resell information collected in marketing
surveys without permission
When we interview for a job we are marketing ourselves Right Ans - TRUE
Successful marketing identifies many ways to increase value to customers,
including increasing the perceived benefits of a product. Right Ans - TRUE
Maximizing convenience is one way to increase the value of a product.
Right Ans - TRUE
All companies have a code of ethics in place to curb unethical behavior within
their organizations. Right Ans - FALSE
A marketing strategy consists of the following elements: Right Ans - the
target market and the marketing mix only
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Studycafe. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79064 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now