1. Refersto those in the targetedmarketwho have purchased the product.
A. targetmarket
B. Penetratedmarket
C. availablemarket
D. potentialmarket
2. _______________are goods with high volume, low unit value and fast purchase
A. soft goods
B. FMCG
C. Consumer durables
D. Services
3. Buying, assembling and selling are______________ functions of marketing
A. Merchandising function
B. facilitating function
C. distribution function
4. _____________represents a suitable field of marketing action where a company may have
a potential trading advantage
A. Marketing opportunity
B. selling opportunity
C. advertising
D. storage
5. Customers who are loyal to two or three brands in a product group are ___________ .
A. Hard core loyal
B. Soft core loyal
C. Switchers
D. Latent Loyalty
6. The term _________________is a foundation model for businesses, historically centered
around product, price, place, and promotion. It has been defined as the "set of marketing
tools that the firm uses to pursue its marketing objectives in the target market".
A. Marketing Mix
B. Marketing Management
C. Segmentation
D. Positioning
7. Marketing Mix refers to the set of actions, or tactics, that a company uses to promote its
brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product,
Promotion and Place. This concept was originally developed by:
, A. Jerome McCarthy
B. Philip Kotler
C. W. J. Stanton
8. Marketing Management was developed by_____________ who is called Father of
Marketing?
A. Philip Kotler
B. Jerome McCarthy
C. W. J. Stanton
9. ______________________ are the basic concepts or orientations or philosophies of
marketing:
a. Production, Product, Selling, Marketing and Societal Concepts
b. Production. Selling, Marketing
c. Selling and Marketing
d. Production and Product
10. Which of the following statements is correct?
A. Marketing is the term used to refer only to the sales function within a firm
B. Marketing managers usually don't get involved in production or distribution decisions
C. Marketing is an activity that considers only the needs of the organization, not the needs of
society as a whole
D. Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and
society at large
11. Which of the following is NOT an element of the marketing mix?
A. Distribution
B. Product
C. Target market
D. Pricing
12. Marketing is a process which aims at:
A. Selling Products
B. Maximizing Profits
C. Satisfying Customers
D. Producing
13. Marketing is ________________ :
a. Art
b. Science
c. Both
d. Neither
14. The buying process starts when the buyer recognizes a _________.
A. Product
B. an advertisement for the product
C. a salesperson from a previous visit
D. problem or need
15. ______ refers to collecting goods of the same type from various sources of supply.
A. Buying
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