Category Management CPCA Exam
(blank) refers to a collection of products from different categories that will be promoted at the
same time - ANS-cross merchandising
A measure that is weighted by product units sold while on discount and product units sold when
no discount was present is called - ANS-average price
a reduction in the everyday product price on any SKU in retail stores is called - ANS-promoted
price
category management is practiced in which of the following channels? - ANS-Grocery Stores
DIY Retailers
On-Line Retailers
(All of the above!)
if a product's sales are n to affected when the price of that product is increased, you can say
that the product's pricing has low-elasticity - ANS-True
is the acronym/term GMROI (gross margin return on investment) important to the practice of
category management? - ANS-yes
is the following acronym and/or short definition correct? (answer yes or no)
ACV - is the total sales volume reported for a store or group of stores - ANS-True
is the following acronym and/or short definition correct? (answer yes or no)
Base volume - is the additional sales beyond what is expected due to promotional activity -
ANS-no
is the following acronym and/or short definition correct? (answer yes or no)
DOS - the average number of days current inventory will last - ANS-Yes
is the following acronym and/or short definition correct? (answer yes or no)
Incremental - when product is available at the shelf or point of purchase - ANS-No
is the following acronym and/or short definition correct? (answer yes or no)
A customer - is the person who buys the product - ANS-Yes
REMEMBER: consumer uses the product
Is the following definition true or false?
, A facing is the width of a single product (unit) on shelf - ANS-True
name one example of how the category management process can be applied at retail. -
ANS-limited assortment
refer to the table. what brand has the highest share per sku? - ANS-brand b
refer to the table. which item has the highest sales per point of distribution? - ANS-item c
retailer data may need to be cleansed because UPC's, product descriptions and sizes may be
incorrect. is this statement true or false? - ANS-true
retailer point-of-sale data always appears in a standardized format - ANS-false
share of requirements measures the extent to which a product satisfies a consumer's category
requirements and is also known as - ANS-product loyalty
store image has very little to do with product assortment decisions - ANS-false
syndicated panel data can't be used to derive which of the following: - ANS-SKU productivity
syndicated panel data is not used to answer brand loyalty questions across retailers and
channels - ANS-false
syndicated scanner data is - ANS-sales information gathered from retailers from a variety of
distribution channels
syndicated scanner data is available at the following levels: category, subcategory, segment,
and brand level? - ANS-true
the average promoted price at one retailer can be higher than the non-promoted price at
different retailer in the market place - ANS-true
The focal point of category management is - ANS-the shopper
the level of discount is usually measured in terms of a - ANS-percentage
the term that reflects the average product price in retail stores when any merchandising
condition was in effect is called: - ANS-promoted price
to develop a list of recommended deletes for a retail store, which of these actions should you
take? - ANS-use scan data provided by the retailer to identify low-performing items.
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