Exam (elaborations)
MISY Chapter 7&8 Quiz Questions and Answers 2024
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MISY Chapter 7&8 Quiz
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MISY Chapter 7&8 QuizTrue - answer One component of targeted marketing is tracking the online behavior of
customers who visit a company's website.
True or False?
Community - answer When a company customizes its Web advertising messages and
promotion methods to appeal to people with very specific interests, such as basketball
enthusiasts, it is applying a _________________ marking component.
Online/Real-time processing, Batching processing - answer Transaction processing
systems process data in two basic ways: _______________ and _______________.
False - answer According to the text, it is easier than ever for customers to comparison
shop and, with a click of the mouse, to switch companies. As a result, customer
relationships have become a company's least valued asset.
True or False?
Sales force automation - answerWhich of the following is supported by the marketing
business function?
Scheduling production - answerAll of the following are strategic SCM objectives and
outcomes except:
??? - answerAll of the following are supported by the accounting business function
except:
Process control - answerWhen a manufacturer uses computers to control ongoing
physical processes, it is an example of ____________________.
Collaborative fulfillment - answerCommitting to delivery dates in real time is an outcome
of the _______________ SCM function.
Supply Chain - answerThe goal of SCM is to create a fast, efficient, and low-cost
network of business relationships, or a _______________, to get a company's products
from concept to market.
True - answerInformation for customer relationship management (CRM) is captured
from all customer touch-points, such as telephone, fax, e-mail, the company's website,
retail stores, and personal contact.
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