Exam (elaborations)
MISY Chapter 7&8 Quiz Questions and Answers 2024
- Course
- Institution
MISY Chapter 7&8 Quiz
[Show more]
Content preview
MISY Chapter 7&8 QuizTrue - answer One component of targeted marketing is tracking the online behavior of
customers who visit a company's website.
True or False?
Community - answer When a company customizes its Web advertising messages and
promotion methods to appeal to people with very specific interests, such as basketball
enthusiasts, it is applying a _________________ marking component.
Online/Real-time processing, Batching processing - answer Transaction processing
systems process data in two basic ways: _______________ and _______________.
False - answer According to the text, it is easier than ever for customers to comparison
shop and, with a click of the mouse, to switch companies. As a result, customer
relationships have become a company's least valued asset.
True or False?
Sales force automation - answerWhich of the following is supported by the marketing
business function?
Scheduling production - answerAll of the following are strategic SCM objectives and
outcomes except:
??? - answerAll of the following are supported by the accounting business function
except:
Process control - answerWhen a manufacturer uses computers to control ongoing
physical processes, it is an example of ____________________.
Collaborative fulfillment - answerCommitting to delivery dates in real time is an outcome
of the _______________ SCM function.
Supply Chain - answerThe goal of SCM is to create a fast, efficient, and low-cost
network of business relationships, or a _______________, to get a company's products
from concept to market.
True - answerInformation for customer relationship management (CRM) is captured
from all customer touch-points, such as telephone, fax, e-mail, the company's website,
retail stores, and personal contact.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller julianah420. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
72042 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now