Digital Marketing Institute Exam updated 2024/25 with
verified answers 100% correct!!
Digital marketing - correct answer ✔ the use of new media or digital technology
to achieve marketing and business goals
outbound marketing - correct answer ✔ begins with the brand advertiser pushing
out a message to a specified target audience with the objective being to drive
awareness of a product or service
inbound marketing - correct answer ✔ involves trying to pull your audience
towards your content, brand, or service. the focus is on creating compelling
content to draw your customers to your brand
owned media - correct answer ✔ the media you create and manage
paid media - correct answer ✔ media or advertising that you have paid for to
drive banner and video viability, or clicks and traffic, to your product, website, or
service
earned media - correct answer ✔ free publicity generated by consumers, PR,
influencers, and people who speak about and share content related to your brand
or product. brand advocates live here
direct marketing - correct answer ✔ involves promoting and selling directly to the
end buyer from the manufacturer with no other media owner involved
print - correct answer ✔ advertising that uses physically printed media to reach
consumers and prospects, such as newspapers, brochures and magazine ads
outdoor - correct answer ✔ billboards, bus stops and smaller placements, bus
sides, building wraps and installations and so on
referral - correct answer ✔ involves promoting products or services to new
customers through referrals, usually by word of mouth
3i principles - correct answer ✔ initiate, iterate, integrate
initiate - correct answer ✔ start with what the customer actually wants and work
backwards through your strategy towards your objective
iterate - correct answer ✔ testing and improving your activity now that you
understand more about the audience, the channels they use, and how they view
your brand online
integrate - correct answer ✔ focused on two parts: selling your strategy to get
approval from the organization to move forward, and then integrating your
findings and strategy across the different channels
email and automation marketing - correct answer ✔ used for conversion and
loyalty. aim to reach out to the customers at the right time to lead them to a
conversion destination, such as a landing page
,Digital Marketing Institute Exam updated 2024/25 with
verified answers 100% correct!!
audience research - correct answer ✔ designed to establish the size,
composition, and characteristics of a group of individuals who are, or could be,
potential customers
demographics - correct answer ✔ hard facts about your audience. whether they
are male or female, how old they are, what their profession is, whether they are
married, where they live, whether they go/went to college
psychographics - correct answer ✔ anything that your audience might be
interested in, beliefs, life goals, or opinions. its about gaining deep understanding
of your audience's aspirations
behavioral data - correct answer ✔ about how people use your product, or even
how they navigate on your website, and how they use different
What are the benefits of including and digital marketing activities when creating a
marketing campaign? - correct answer ✔ optimize for scale and relevance and
uses every audience's point of contact
Which DMI 3i principle is illustrated by applying your customer engagement
learnings to your digital marketing strategy? - correct answer ✔ iterate
In order to establish myself as a digital marketing expert, I will complete a
diploma in digital marketing. What elements of a SMART objective are illustrated
in the statement above? - correct answer ✔ specific and measurable
When consider entering a new market or cultural community, why is it beneficial
to conduct cultural research first? - correct answer ✔ to prevent misconceptions
and help you adapt your positioning and offer to fit in a global context
You are researching your competitor's target market to find out how to achieve
their community is and what their audience is saying about their brand. What tool
or source of information is best suite to provide the competitive insight? - correct
answer ✔ social media
You are conducting research on your product and the factors that affect its
performance. What type of industry trend tools can provide you with access to
trending topics online? - correct answer ✔ tweetdeck and eMarketer
Your prospect is aware they have a problem and have identified a potential
solution for it. They are now at the stage where they are evaluating their options.
What stage of the buyer's journey is your prospect at? - correct answer ✔
consideration
, Digital Marketing Institute Exam updated 2024/25 with
verified answers 100% correct!!
Identifying market opportunities, developing creative concepts, and leveraging
PR, influencer, and branding formats are all activities involved in which marketing
function? - correct answer ✔ awareness
What are the two main benefits of a 360 campaign? - correct answer ✔ it covers
the entire buying cycle and optimizes for scale and balance
A person reads an article about the effects of sun damage on skin and searches on
Google for the best way to protect their skin. They discover your company's blog
about the Top Ten Ways to Protect Your Skin In the Sun. What marketing function
and stage in the buyer's journey are aligned in this scenario? - correct answer ✔
awareness function and awareness stage
content marketing - correct answer ✔ tool that allows you to bring your potential
customers along the journey of what it is you do and hopefully, convert them
benefits of content marketing - correct answer ✔ grow, recruit, increase,
generate, enhance
content marketing: grow - correct answer ✔ be able to grow a community
around what it is you are trying to sell
content marketing: recruit - correct answer ✔ help you get a sense of influence
or credibility about what it is you're looking to do in the wider market and recruit
people to believe in what you are trying to achieve
content marketing: increase - correct answer ✔ increase SEO
content marketing: generate - correct answer ✔ lead generation
content marketing: enhance - correct answer ✔ enhancing your understanding of
your business, enhancing what your proposition is in the market, and enhancing
your affinity with potential customers
effective content - correct answer ✔ relevant, personalized, educational,
addresses needs and interests, includes explicit CTAs, demonstrates a solution
content groups - correct answer ✔ topical and evergreen
topical content - correct answer ✔ newsworthy, time-sensitive content that is
linked to a topic and is best suited for a particular moment in time
creating topical content - correct answer ✔ choose general themes or events,
consider what youre trying to achieve, make sure you have adequate resources
evergreen content - correct answer ✔ content that can be used at various stages
of the buyers journey. relevant and valuable for a long period of time, can drive
more traffic and generate more leads over its lifespan, can be repurposed into
different formats, maximizing creation time
