"Salling. Confidence in Sales: Proven Techniques to Sell Yourself Effectively"
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Course
Salling
Institution
Book
Selling and Sales Management
Discretion involves the ability to make careful choices and maintain confidentiality in sensitive situations. It is about knowing what to say and when to say it, ensuring that personal or confidential information is respected. Practicing discretion helps build trust, as it shows consideration for o...
All rights reserved under the Pan-American and International Copyright
Conventions. This book may not be reproduced, in whole or in part, in any
form or by any means electronic or mechanical, including photocopying,
recording, or by any information storage and retrieval system now known or
hereafter invented, without written permission from the publisher, The Ca-
reer Press.
How To Sell Yourself
Edited by Kristen Mohn
Typeset by John J. O’Sullivan
Photographs by W.A. Williams
Cover design by Barry Littmann
Printed in the U.S.A. by Book-mart Press
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United States Chamber of Commerce Communicator® is a registered trade-
mark.
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Library of Congress Cataloging-in-Publication Data
Lustberg, Arch.
How to sell yourself : winning techniques for selling yourself—your
ideas—your message / by Arch Lustberg.
p.cm.
Includes index.
ISBN 1-56414-585-9 (pbk.)
1. Interpersonal communication. 2. Success. I. Title.
BF637.C45 .L877 2002
153.6—dc21 2001054395
, Dedication
For Hunter, Liam, and Jackson.
Acknowledgments
This book would not be a reality without the help of three of
the key women in my life: Marguerite Savard, who runs my busi-
ness; Susan Paynter Hasankulizade, who edits my quarterly news-
letter; and my wife, Jean Anne, whose five published novels were
part of my literary training.
And I mustn’t forget Robert Patrick O’Connor, the editor
who made all of Jean Anne’s and all of my books happen.
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