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IAB Digital Marketing Media Foundations Certification questions and answers rated A+ 2025/2026
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IAB Digital Marketing Media Foundations Certification questions and answers rated A+ 2025/2026
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IAB Digital Marketing MediaFoundations Certification
Provide an explanation for the traditional customer buying funnel - ANSThe funnel of the way
a client makes a purchase decision.
What are the 6 steps of the conventional client buying funnel - ANS1. Awareness
2. Consideration
3. Preference
four. Purchase
5. Loyalty
6. Advocacy
What does Awareness within the buying funnel imply? - ANSThe patron knows
approximately your product in the industry
What does Consideration inside the buying funnel suggest? - ANSYour product is one of the
few within the industry that the purchaser is deciding on among
What does Preference inside the buying funnel mean? - ANSThe patron compares more
than one products and their attributes to discover the excellent one for them
What does buy in the shopping for funnel mean? - ANSthe client comes to a decision to
shop for your product over competitiors
What does loyalty mean within the buying funnel? - ANSThe customer makes a decision to
keep to shop for from a unmarried emblem
What does advocacy imply in the shopping for funnel? - ANSThe purchaser loves the
emblem a lot they promote it to buddy, family, and social community
What became brought as the purchaser choice adventure evolved? -
ANSPre-consciousness
buy cause
What is paid media? - ANSwhen a logo pays to promote it
Paid media examples - ANSDisplay and video campaigns
What is owned media? - ANSinternal blog or social media page
Owned media examples - ANSWendy's twitter, Harley Davidson network blog
, What is earned media? - ANSWhen a purchaser talks approximately a logo and endorses it
Earned media examples? - ANSPraise from a patron on social media, five celebrity
assessment on Amazon
What is shared media? - ANSa aggregate of specific media sorts (Paid, Owned, Earned)
What is paid + owned media? - ANSPromoted emblem content material
instance of promoted logo content material? - ANSAudi publishing a blog put up highlighting
their pinnacle ranking car in a safety document
What is paid + earned? - ANSA customer is paid to sell a product from a emblem
paid + earned media example? - ANSa gaming influencer is paid to put up their new PS4
What is owned + earned media? - ANSa brand makes a post and has purchasers proportion
the message to spread attention
owned + earned media example? - ANSSouthwest posts a picture selling low summer flight
fees and clients tag their pals to tell them.
What is the media price chain? - ANSRefers to the exceptional varieties of businesses and
their approaches that supply a services or products inside an idustry
What is pragmatic buying and promoting? - ANSan computerized way to shop for and
promote virtual commercials
What percentage of all virtual advertising and marketing is bought one machine talking to
every other - ANS20% of all digital advertising
Why is pragmatic better than conventional shopping for? - ANSAutomation makes it simpler
to launch and run advert campaigns
How do computerized structures retain to pressure industry growth? - ANSincreasingly
relevant and effective advertising and marketing; bendy publisher monetization possibilities
and more suitable client experiences
What 7 things are critical to take into account as automation evolves? - ANSTransparency
Data fine and identification resolution
Inventory Quality
Brand safety
Ad effectiveness and Marketing Intel
User Experience
Organizational Alignment
what is RTB? - ANSReal time bidding
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