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IAB Digital Certification Study Guide questions and answers rated A+2025/2026
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IAB Digital Certification Study Guide questions and answers rated A+2025/2026
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IAB Digital Certification Study GuideValue consistent with thousand (CPM) equation - ANScost x one thousand % impressions
OR
value % advert impressions
price in keeping with sale (CPS) equation - ANScost % sales
fee consistent with movement (CPA) equation - ANScost % moves
powerful value consistent with thousand (eCPM) equation - ANScost(s) x a thousand % total
impressions
value consistent with click on (CPC) equation - ANScost % clicks
click thru price (CTR) equation - ANSclicks % impressions
ecosystem players - ANS-advertisers
-groups
-clients
-publishers
-technologies
-tools
types of advertising and marketing - ANS-audio
-content material
-display
-social
-text
-video
environments/structures - ANS-connected gadgets (EX: over the top, gaming consoles,
smart TVs)
-computing device
-digital out of domestic
-net of things (EX: wearables, home equipment)
-search
-social
-conventional (EX: radio, TV, print, out of domestic)
-digital fact
ATF - ANSabove the fold
,Ad Ops - ANSad operations
BT - ANSbehavioral focused on
BTF - ANSbelow the fold
CTR - ANSclick via price
CTC - ANSclick to maintain
CTV - ANSclick to view
C7 - ANScommercial scores plus seven days
C3 - ANScommercial ratings plus 3 days
CMS - ANScontent control system
CPA - ANScost per acquisition
CPC - ANScost consistent with click
CPCV - ANScost consistent with completed view
CPD - ANScost in step with down load
CPE - ANScost per engagement
CPO - ANScost per order
CPS - ANScost consistent with sale
CPM - ANScost in line with thousand
CPV - ANScost in line with view
DMP - ANSdata management platform
DSP - ANSdemand facet platform
DMA - ANSdesignated market area
DR - ANSdirect reaction
DAI - ANSdynamic ad insert
eCPM - ANSeffective price according to thousand
, FEP - ANSfull episode participant
GRP - ANSgross rating factor
HTML - ANSHyperText markup language
HTML5 - ANSHyperText markup language - 5
HTTP - ANShypertext transfer protocol
HTTPS - ANShypertext switch protocol cozy
IO - ANSinsertion order
IAB - ANSinteractive advertising bureau
IOT - ANSinternet of things
IP - ANSinternet protocol
ISP - ANSinternet provider provider
KPI - ANSkey performance indicator
LDA - ANSlegal ingesting age
MSA - ANSmaster provider agreement
MMM - ANSmixed advertising modeling
MSO - ANSmultiple provider operator
NHT - ANSnon human visitors
NDA - ANSnon-disclosure agreement
OPA - ANSonline writer ad
OVP - ANSonline video platform
OOH - ANSout of domestic
OTT - ANSover the pinnacle
O&O - ANSowned and operated
PII - ANSpersonally identifiable information
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