Exam (elaborations)
IAB Practice Questions questions and answers rated A+2025/2026
- Course
- Institution
IAB Practice Questions questions and answers rated A+2025/2026
[Show more]
Content preview
IAB Practice QuestionsThe tens of millions of smaller websites that every get hold of a exceptionally small quantity
of traffic
are together called what? - ANSLong tail
The "promote facet" is made of agencies that create the content that ads run next to,
while this side includes the organizations that are going for walks the ads. - ANSBuy
The benefits of an in-residence team coping with a brand's advertising encompass: -
ANSCost efficiencies
More manage over their very own records
Greater transparency into the media buying manner
When a person accesses the net on their telephone whilst watching TV, they're
accomplishing: - ANSMulti-screening
Incentives are most normally associated with what level in the consumer selection
funnel? - ANSPurchase
Which stage within the client decision funnel is a marketer that specialize in when he or
she is sharing the information of the way a logo's product works? - ANSConsideration
A corporation that owns companies and other styles of marketing, media, and advertising
corporations is referred to as a(n): - ANSHolding business enterprise
An Independent enterprise is an agency not owned via a protecting business enterprise
which includes
Merkle, Horizon Media, and RPA. - ANSTrue
Rewarding customers who proportion a agency's product on Facebook is an initiative
focused on which stage within the purchaser choice journey? - ANSAdvocacy
When a consumer stocks a logo's ad on a social website, this is a combination of what
two styles of media? - ANSPaid and earned
We connect with the net commonly through browser on each laptop and cell devices. -
ANSFalse
This form of search affords consequences based totally totally on relevancy and does not
cost a
internet site something if a person clicks on its hyperlink. - ANSOrganic
An advert's dimensions, width, and height, are measured the usage of what? - ANSPixels
, When a patron shares a logo's advert on a social site, that is a mixture of what
two sorts of media? - ANSPaid and earned
SEM stands for Search Engine Marketing and is the call given to what sort of
seek? - ANSPaid
Which of the subsequent advert codecs is a laptop Rising Star? - ANSFilmstrip
Pushdown
Sidekick
This is a group of standardized banner sizes. - ANSUniversal Ad Package (UAP)
Generally speaking, large-sized ad units commonly designed with unique creative
talents that scouse borrow the viewer's interest away from the content material are known as
this. - ANSHigh impact
A sort of website that consists of AOL, Bing, and YouTube: - ANSPortals
The size or style wherein an ad appears is called its: - ANSFormat
There is an ad unit by this name in all 3 of the Rising Star families - ANSFilmstrip
SEM stands for Search Engine Marketing and is the call given to what sort of
search? - ANSPaid
Rewarding clients who proportion a company's product on Facebook is an intiative
targeted on what degree within the purchaser selection adventure? - ANSAdvocacy
Ads that customers can interact with including social buttons, expandables, in-banner
video, and save locators are examples of wealthy media. - ANSTrue
Which of the following is a not unusual tactic brands use to pressure social engagement? -
ANSLists
Contests
Polls
This type of video ad can occur pre-roll, mid-roll, and submit-roll: - ANSIn-movement linear
This IAB initiative seeks to create new cavasses for emblem advertising on digital
structures, which includes show and mobile ads. - ANSRising Stars
The execution of an advert which could tailor the emblem's message to the purchaser
viewing it
is called: - ANSAddressable innovative
A non-linear advert that looks much like a banner, but rather sits on top of a video, is
known as an overlay. - ANSTrue
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutor96. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
83100 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
