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CMST 2120 Exam questions with 100% correct answers
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CMST 2120 Exam questions with 100% correct answers
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CMST 2120 ExamMyers "pathos" key takeaways - correct answer ✔✔we can invoke pity/pathos through story telling, vivid
imagery, attaching it to a specific person/object, etc to persuade people to donate
Boudreau "Dear Public Speaker" takeaways - correct answer ✔✔disabilities are not always visible: make
sure to caption videos, vibrant color contrasts, and describe visuals to be inclusive/accommodating
Sorenson's 6 speechwriting tips - correct answer ✔✔less is better than more, choose words as a
precision tool, organize to simplify/clarify/empathize, use literary devices for memorability, use elevated
but not grandiose language, offer substantiative ideas
Golden "The elevator speech is out of order" takeaways - correct answer ✔✔use this speech not to
broadcast but to relate (finding commonality, storytelling, follow up email) - 5 questions for meaningful
responses
Golden's 5 questions for meaningful responses - correct answer ✔✔where do you work? What inspired
you to do this work? What do you like about what you do? What was it like when you started? How do
you approach something you are doing now?
Justin Shaifer "How to speak to Gen Z" audience and message - correct answer ✔✔The audience is baby
boomers/GenX (teachers). He refutes the misconceptions that Gen Z is lazy, suggests they are motivated
and offers new ways to reach this generation
Josh Campbell's Seven Keys to Good storytelling - correct answer ✔✔be prepared but not too prepared,
you don't have to be funny, name names, it's not a therapy session, start at the beginning end at the
end, avoid too much detail, the audience is on your side keep them there, all of these rules should be
broken
Nancy Lublin Texting Saves Lives - correct answer ✔✔She wants to spread awareness to parents; she
builds urgency through intonation with her voice, and uses anaphora.
, Steve Jobs Apple OS Unveiling - correct answer ✔✔humble leader grateful for workers, symbol of
coffin/eulogy (example of cultural strategies)
Definition of organizational communication - correct answer ✔✔process through which people create,
sustain, and manage meaning in a particular context
organizational communication tensions - correct answer ✔✔there are individual needs for autonomy,
creativity, sociability, stability, predictability and conflicting organizational needs for
structure/control/coordination
pre-sophists rhetoric history - correct answer ✔✔467 BC, ruler died in Sicily, Corax (citizen) provided
rhetorical training for people to advocate for themselves for land, Tisias (student) recorded the teachings
to inform the sophists
Shift from political aristocracy to - correct answer ✔✔democratic citizenship and speech as a form of
entertainment
3 terms of the sophists - correct answer ✔✔arete, dialectic, kairos
arete - correct answer ✔✔the notion of virtue and excellence
dialectic - correct answer ✔✔advocating against something to strengthen your mind and critically
evaluate arguments
kairos - correct answer ✔✔the right timing of the right message
controversies of the sophists - correct answer ✔✔valued success > truth to make the best argument,
they were foreigners influencing the greek system, they taught for pay which enhanced the class system,
they believed in cultural relativism (truth is not universal), nomos (social agreement)> thesmos and
physis (divine and science law)
gorgias - correct answer ✔✔representative of the sophists on rhetoric
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