2025 HubSpot Inbound Marketing Certification Exam
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Questions and Answers
why is it important to do keyword research around your blog topics? ------------ Correct Answer -
---------- -you need to know which keywords your buyer personas use and which are associated
with your industry
-you need to write about those topics to get found and start ranking higher in search results
Alignment around goals puts an emphasis on collaboration and holds marketing and sales
accountable to each other. ------------ Correct Answer ----------- 45. Your boss asks you to do
some reporting on your email performance from last quarter. Which email metric can you
ignore?
Being able to identify which Marketing Qualified Leads are more likely to ask for a discount
when signing a contract. ------------ Correct Answer ----------- 47. Which of the following is NOT
a benefit that can be gained from closed-loop reporting?
Website visitors who have signed up for a blog or an email newsletter ------------ Correct Answer
----------- 48. According to the marketing and sales funnel, prospects are defined as:
how many topics should you focus on per post, and why? ------------ Correct Answer ----------- -
you should focus on one topic per post
-you don't need to solve every problem in one post
-will make the post clear for readers and search engines
-will also allow for more traffic because you know people clicking through are looking for that
specific topic
what is a working title and how is it different from your topic? ------------ Correct Answer --------
--- -something to work off of as you begin your post
-start here to narrow topic down and focus on one single angle
-a topic can breed multiple different blog posts and a working title is specific to one post
-ex. topic- choosing paint colors, working title- The Best Colors to Paint Your Kitchen
why should you include a long-tail keyword in the title? ------------ Correct Answer ----------- -a
specific phrase that people are searching for
-should be based on the topic you've chosen for the post
-make the value of the post clear in the title
how long should your blog title be, on average? ------------ Correct Answer ----------- -should be
shorter than 60 characters
-Google only shows the first 50-60 characters of a title in search results
what is whitespace and how does it affect your blog post? ------------ Correct Answer ----------- -
,the empty area on the page
-allows for people to focus on the content, not the clutter
-want whitespace on the side, around title, between paragraphs, between images
-makes it easier to read, digest and doesn't overwhelm people
-use section headers, bullets or numbered lists to break up information
why are images important to include in blog posts and where should they be placed? ------------
Correct Answer ----------- -images break up text visually
-grab attention and help readers understand posts at a glance
-place one at the top of every blog post to entice audience
-pictures should be loosely related to your content
why is it important to optimize a blog post for search engines? ------------ Correct Answer --------
--- -search engine doesn't look over your whole page but picks out keywords
-want to optimize your page around your long-tail keyword
where should you place your long-tail keyword and why? ------------ Correct Answer ----------- -
page title
-URL
-post title
-image alt-text
-used naturally in the body of your content and your header
where and why should you include links within the content of your blog post? ------------ Correct
Answer ----------- -want to include relevant internal and external links within the content
-show that you have done your research
-link to outside sources, your page, etc.
why should you use your blog to promote your other offers? ------------ Correct Answer -----------
-want to provide your viewer with that next step
-use blog to strategically promote your current offers
-feature CTAs on the blog sidebar, will appear on every post so they should target a large
segment of your visitors
-also include a CTA at the end of the post, should be relevant to the content that the visitor has
just read
what are the different ways you could promote your blog posts? ------------ Correct Answer -------
---- -link internally to your blog posts
-leverage your website (promote recent or popular posts on your blog sidebar and add a blog link
to your main website navigation)
-share posts on social media
-promote posts via email
which metrics should you analyze to track the performance of your blog? what does each metric
tell you and how can you use that knowledge to improve performance? ------------ Correct
Answer ----------- -look at the numbers of views for each blog post - this is a good way to figure
,out which blog content is performing the best
-filter your most popular articles by topic, author or channel of promotion
-look at the number of clicks or the CTA at the end of an individual post
how frequently should you blog? why? ------------ Correct Answer ----------- -write constantly
and frequently because the more often you blog, the more likely you are to get found
-the more you post content the more your company will grow
how can you tell if a business picked a good topic to blog about? ------------ Correct Answer -----
------ -they have an educational subject
-writing about their industry and not themselves
-a topic their buyer personas want to hear about
how can you tell if they picked a compelling title? ------------ Correct Answer ----------- -value of
the post is clear
-have a long-tail keyword
-is under 60 characters
how can you tell if the blog has been formatted properly? ------------ Correct Answer ----------- -
are using bold section headers
-whitespace
-images
how can you tell if the blog has been optimized for search engines? ------------ Correct Answer --
--------- -have a page title
-URL
-title in body
-image alt-text
how can you tell if the blog is promoting other offers, and if the CTAs are appropriate? -----------
- Correct Answer ----------- -provide a subscription form
-content offer is relevant to the topic at the bottom of the post
-could use the sidebar to promote another offer
how can you tell if they are promoting their blog posts? ------------ Correct Answer ----------- -
have social sharing posts
-social following buttons
-links to their latest posts
in which stages of the inbound methodology can social media be used? how? ------------ Correct
Answer ----------- -can be used at every stage
how are buyer personas critical to social media? ------------ Correct Answer ----------- -social
monitoring is a great way that marketers can gather information about buyer personas
-how you begin to build relationships with people who want to be part of your social network
-can also monitor what your personas are saying about you
, how does social media help you keep up with industry trends? ------------ Correct Answer ---------
-- -listen for industry trends that will help you attract visitors and grow your business
how can social media help you with your content strategy? ------------ Correct Answer ----------- -
social publishing is how you distribute content
-demonstrate your newfound knowledge by developing and distributing content that is right for
your buyer persona
-what you publish/how you publish will determine how your audience sees your brand
how can social media reporting help you analyze your marketing efforts? ------------ Correct
Answer ----------- -allows you to analyze your social media efforts and refine your social media
strategy
-provides you with an understanding of how your efforts rank, compared to your actual results
how can social monitoring be used to develop a social media strategy? ------------ Correct
Answer ----------- -determine your inbound goals
-monitor for the right terms
-segment your audience
-personalize responses
what is a social media monitoring stream? ------------ Correct Answer ----------- -helps you
monitor the right terms
-like a school of fish- a group of messages pulled together into one list based on something they
all share
-decide which term/terms these messages should have in common
-start by focusing on the words that buyer personas use to describe your business
-will change overtime as you become more skilled and your personas change
how are keywords used in social media monitoring? ------------ Correct Answer ----------- -search
terms around the conversation
-search terms that your buyer persona audience is known for looking for (do your research)
what is the first step marketers should take when developing their social media strategy? ----------
-- Correct Answer ----------- -determine your inbound goals
-SMART goals:
-Specific
-Measurable
-Attainable
-Relevant
-Timely
why are personalized responses important to your social media audience? ------------ Correct
Answer ----------- -need to listen to your personas and actually have a conversation
-audience wants to feel special
-personalized responses aren't all about solving customer service concerns- they can help delight
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