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CMST 4600 Exam 1 questions with correct answers graded A+
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CMST 4600 Exam 1 questions with correct answers graded A+
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CMST 4600 Exam 1Use of a communication audit - correct answer ✔✔- Identifies potential issues before they become
problems
-Can highlight the way communication creates and reflects relationships
Organizational financial impact of treating employees well and communicating regularly - correct answer
✔✔-Perform better financially
- improve morale, increase retention and productivity
- Brand cohesion
Best practice of communication by leading companies - correct answer ✔✔- Focus on senior leaders
-Honestly acknowledge problems
-ensure communication is frequent
-Use a variety of channels
Impacts of bosses sharing only limited information with employees - correct answer ✔✔"Need to know
basis"
Goal: more transparency and collaboration = better outcomes
Can be negative
goals of a communication audit - correct answer ✔✔-Examine and evaluate an orgs comm program
Reveal hurdles to effective communication and gaps within the process
-Provide suggestions for improvement
-Assists managers though objectivity
-DIAGNOSTIC AND PRESCRIPTION
diagnostic and prescriptive role of communication audits - correct answer ✔✔- Essential for success
-Prepare the organization for audit
, To begin the process:
- clarify the value
- identify issues to address
-Discuss aspirations
Best practice for sharing findings for a communication audit - correct answer ✔✔- Share with top
management first
- Share bad news quickly and openly
-use a variety of channels
-goal: make communications clear
Structural Barriers to implementing recommendations from audit - correct answer ✔✔- strategy &
Financial
- social barriers
-power and political barriers
-Hierarchical
Researching considerations Step 1: - correct answer ✔✔Research the organization's background
( education level, best channel, history, 100 facts exercise)
Researching considerations Step 2: - correct answer ✔✔clarify the purpose/objective
Researching considerations Step 3: - correct answer ✔✔Consider the instruments:
Different surveys, CSQ, ICA, OCD, OCS
CSQ - correct answer ✔✔Communication satisfaction questionnaire
ICA - correct answer ✔✔International communication administration
OCD - correct answer ✔✔organization communication development
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