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BUAD Exam 1 questions with correct answers graded A+
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BUAD Exam 1 questions with correct answers graded A+
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BUAD Exam 1what are the four different types of competition - correct answer ✔✔brand, industry, form, generic
brand, industry, form, or generic: similar products/services to the same consumers, at the time price
(Toyota and Honda) - correct answer ✔✔brand
brand, industry, form, or generic: all companies making the same product (all car companies) - correct
answer ✔✔industry
brand, industry, form, or generic: all companies that manufacture products that supply the same service
(Toyota vs Harley- companies that get you from point a to point b) - correct answer ✔✔form
brand, industry, form, or generic: all companies that compete for the same consumer dollar - correct
answer ✔✔generic
what are the four components of marketing - correct answer ✔✔creating
communicating
delivering
exchanging
what are the four P's? (internal factors of marketing) - correct answer ✔✔product
price
promotion
place
I am considering buying a new SUV like the Subaru Outback. Another SUV that would not likely compete
head-to-head like the Porsche Cayenne, which is at a significantly higher price point, best represents
which type of competition? - correct answer ✔✔industry
, Which of the following is an example of brand competition?
Toyota vs. Samsung
Samsung Inc. Vs. Oracle Inc.
Mountain Dew vs. Sprite
Coca Cola vs. Florida Orange - correct answer ✔✔moutain dew vs sprite
Coca-cola sees all other beverage makers as competition based on
(brand, industry, form, or generic) - correct answer ✔✔form
Basic formula for a value proposition - correct answer ✔✔a headline
sub-headline
list of key benefits
image
(star, cash cow, question mark, dog): a product with high growth and a high market share. To maintain
the growth of their star products, a company may have to invest money to improve them and how they
are distributed as well as promote them. - correct answer ✔✔star
(star, cash cow, question mark, dog): a product with low growth and a high market share. Cash cows have
a large share of a shrinking market. Although they generate a lot of cash, they do not have a long-term
future. - correct answer ✔✔cash cow
(star, cash cow, question mark, dog): a product with a low share of a high-growth market. Managers must
decide whether to invest in them and hope they become stars or gradually eliminate or sell them. -
correct answer ✔✔question mark/problem child
(star, cash cow, question mark, dog): a product with low growth and low market share. Dogs do not make
much money and do not have a promising future. Companies often get rid of dogs. However, some
companies are hesitant to classify any of their products as dogs. As a result, they keep producing
products and services they shouldn't or invest in dogs in hopes they'll succeed. - correct answer ✔✔dog
*Green River is an organization that operates as two distinctive businesses:
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