CTE 3431|122 Exam 1 Get Ahead of the
Game: Essential Study Hacks for Busy
Students
12 week cycle - ✔ ✔ today's fashion goods calendar
trends - ✔ ✔ ____ may refer to innovation in: popularity of a certain color, fiber or fabric, a
certain silhouette, can also be a particular detail (pleats, cuffs, etc)
vision statement - ✔ ✔ outlines goals for the future and how it wants the world to see its
brand. It may need to be reviewed when goals have been reached or market conditions change
wholesale brand or private label - ✔ ✔ a company's approach is often related to whether it
is a _____ _____ or ____ ____ product developer
wholesale brands - ✔ ✔ created and sold at wholesale for distribution to retailers that
carry other wholesale brands including: department stores, specialty stores, chain stores,
discount stores
women - ✔ ✔ who tends to buy more clothes, men or women?
15-50 - ✔ ✔ private label may make up _____ to _____ percent of a store's mix
2 and a half years before - ✔ ✔ the process of color forecasting begins approximately how
much longer before?
32 week cycle - ✔ ✔ today's basics/core merchandise calendar
54 week cycle - ✔ ✔ the traditional retailer calendar
agile manufacturing - ✔ ✔ #1 identify the core competencies
#2 partner with other specialists who can do it better than we can
clothing needs, economic conditions, and lifestyles - ✔ ✔ men's wear categories have
evolved over the past century as _________ ______, _____ _____, and _______ have changed
color associations - ✔ ✔ ____ _____ work 1-3 years in advance because they are
scientifically studying and developing color, it is not only he fashion industry that relies on
these (architecture, home furniture, automobiles, graphic design, toys, textiles)
color marketing group, international color authority (ICA), Color association of the United
States (CAUS) - ✔ ✔ the largest color organizations are:
, comfort, importance of fit, masstige, quality vs quantity, importance of brands, wear NOW
clothing, ethical fashion - ✔ ✔ what is important to the consumer?
concept stores - ✔ ✔ stores that are known for bringing together a mix of trend-right
garments from key designers each season such as Colette or L'Eclaireur
confirm developing trends, identify new resources, order sample fabric yardage - ✔ ✔ at
fabric shows designers and product developers can:
consumer analysis and market segmentation - ✔ ✔ made possible by sophisticated
methods of collecting and analyzing consumer data
aging - ✔ ✔ ______ populations will provide more market opportunities for smart textiles
that monitor health and provide greater functionality and comfort
assortment plan - ✔ ✔ breaks down the line plan into components that address customer
preferences: what product, how much of it, what colors, what sizes, delivery within what
seasonal calendar
because it takes a lot of changes with specifications to do - ✔ ✔ silhouette is the least
likely to change why?
brand - ✔ ✔ the cumulative image of a business, product, or service communicated to
consumers through a distinctive name, sign, symbol, or slogan
brand equity - ✔ ✔ the value that accrues for customers who may be willing to spend more
for a brand's product. a successful brand can launch variations of its product at price points
that appeal to different target customers
brand image - ✔ ✔ defined by the consumer's assumptions and feelings about products
and/or services provided under the brand name
brand portfolio - ✔ ✔ the management of multiple brands by a single company
brand umbrellas - ✔ ✔ brand portfolios that are transparent or obvious to the final
consumer (Gap's divisions with Gap, Old Navy, and Banana Republic)
branding - ✔ ✔ a competitive strategy used to distinguish the brand through the
development of product, advertising, and promotions
budgets - ✔ ✔ written plans for anticipated monetary income and expenditures of the firm,
established during strategic planning phase
category of product, price, quality and standards - ✔ ✔ the 3 driving decisions of strategic
business plan are:
