Post-Purchase Behavior - answer✔The stage of the buyer decision process in which consumers
take further action after purchase, based on their satisfaction or dissatisfaction
Innate Needs - answer✔Physiological (or biogenic) needs that are considered primary needs or
motives
Acquired Needs - answer✔need for achievement, need for affiliation, need for power
A Trio of Needs - answer✔power, affiliation, achievement
What do people use for information search? - answer✔Internal Sources (stored in memory)
Group Sources
Marketing Sources
Public Sources
Experiential Sources (Trial)
Hierarchical Heuristic - answer✔use one attribute to exclude alternatives, then make a
comparison of remaining alternatives based on another attribute or two
What decisions might be made when purchasing a product? - answer✔Specific product features
Where and When to make the purchase
How to take possession
Method of payment
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