Marketing 3000 Joel Poor Exam 3 Study
Guide.
Discount And Allowance Pricing - answerAdjustment Strategy where companies adjust their
prices in order to reward customers (examples: early payment of bills, volume purchases, off-
season buying)
Cash Discount - answerprice reduction to those who p...
Department store retailers mark-up prices and then offer discounted sales prices (50% off) -
answer✔Anchoring and Adjustment
Odd Pricing - answer✔practice of using prices like $.99 $19.95 $99.99
(May also use Even prices like Nordstrom)
Promotional Pricing - answer✔Companies will temporarily mark their products below list price
or cost in order to creating buying excitement and urgency (Black Friday)
Loss Leaders - answer✔products priced below cost
Special Event Pricing - answer✔Type of promotional pricing where prices vary in certain
seasons (Back to school sale)
Low interest Finance - answer✔type of Promotional pricing where manufactures may offer
longer warranties, free maintenance in order to reduce the consumers price
Industry Price Wars - answer✔Caused by frequent use of Promotional tools which result in few
market leaders dominate market and constantly compete against each other
Geographical Pricing - answer✔Different Pricing for different part of country or world
FOB-origin pricing - answer✔practice that means goods are placed free on board
(producer pays for shipping)
Uniform Delivery Pricing - answer✔Company charges the same price plus freight to all
customers regardless of location
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