100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
CAISS EXAM CERTIFICATION EXAM 2 GRADED QUESTIONS AND ANSWERS $18.29   Add to cart

Exam (elaborations)

CAISS EXAM CERTIFICATION EXAM 2 GRADED QUESTIONS AND ANSWERS

 5 views  0 purchase
  • Course
  • CAISS CERTIFICATION
  • Institution
  • CAISS CERTIFICATION

CAISS EXAM CERTIFICATION EXAM 2 GRADED QUESTIONS AND ANSWERS

Preview 4 out of 60  pages

  • October 1, 2024
  • 60
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • caiss certification
  • CAISS CERTIFICATION
  • CAISS CERTIFICATION
avatar-seller
docciel
Page 1 of 60


CAISS EXAM CERTIFICATION EXAM 2 GRADED
QUESTIONS AND ANSWERS

Which of the following are the methods of creating consistency and
boosting recognition? - answer-Social profiles, Social characters, Social
voice and tone


Which of the following allows a user to get a single view of a variety of
information sources? - answer-Dashboard


Which personality trait indicates how a person approaches the outside
world? - answer-Judging/perceiving


Which of the following refers to how an audience perceives and ranks a
company or brand on social media? - answer-Positioning


Which of the following terms defines how important a person is in a social
network? - answer-Centrality


__________ are small data files stored on your hard drive or in device
memory that store information about your use of the site or app. - answer-
Cookies


A regional carwash business uses direct mail and other print media
services to send monthly specials. How can they add social media to
communicate product information to their customers? - answer-Post blogs
and customer reviews.

, Page 2 of 60


Which social media platform has the highest number of active monthly
users? - answer-Facebook


Which one of the following is a standard model for exchanging data on the
Web? - answer-RDF


Which metric is often used to determine quality scores? - answer-Click
through rate


Which type of social media user watches other users' activities on a social
network site but rarely participates? - answer-Larker


While developing your social media presentation, you consider using the
Myers-Briggs Type Indicator (MBTI) to assess the audience's: - answer-
Personality


Which type of data collection that is generated online includes health and
fitness trackers? - answer-Sensor generated


As the company's Social Media Strategist, you meet with the human
resource department to determine their social media goals. How does
social media affect the recruitment of employees? - answer-A robust and
active social media presence can attract job seekers to open positions at a
company.


Which of the following statements describes the relationship between
search engine optimization (SEO) and social media optimization (SMO)? -
answer-SEO is just a single-part SMO.

, Page 3 of 60


Large financial services companies have been trying to adapt and
accommodate the growth of social media. Which of the following has likely
had the most significant impact on these financial entities? - answer-
Companies have had to develop extensive policies and training regarding
personal use of social media by employees.


A flash flood has closed a highway that runs near a metropolitan area. The
county public services announce the closure on microblogging sites and
major social media sites. They get several responses from tourists
requesting detour assistance. This behavior is commonly referred to as: -
answer-crowdshaping.


Which of the following statements are true regarding Facebook
Messenger? - answer-1. It is an instant messaging service that is built into
Facebook on the desktop.
2.You can add notes and labels to organize your messages and
conversations
3. It is a great way for businesses to take conversations off the main
business page and engage directly with an audience member.


Which chart type is best for showing the percentage of a whole as allocated
across several variables? - answer-Pie


What are the questions to consider when looking at sentiment? - answer-
What are people saying about your competitors?
Is sentiment positive, negative, or neutral for the brand?
What are people saying about your company or brand?

, Page 4 of 60


Which of the following statement is true regarding social media optimization
(SMO)? - answer-It includes optimizing your strategies, tactics, content,
and profiles.


Arcelia works for an online company selling surfing equipment. She is
conducting a SWOT analysis of the company's social media plan. What
could be determined during the SWOT analysis?
T - answer-Decide if goals are possible to achieve.


Lauren is the Marketing Director of an online clothing company. She is
creating a social media strategy plan to drive sales in the fall line of clothes.
She is reviewing several personas and ranking them based on the possible
level of interest in the fall line and may shop at the online store. Which
stage of the social media strategy plan cycle is he in? - answer-Identify the
target audience


A local skateboard business posts weekly tips about tricks and
skateboarding events. These social media posts are written by employees
of the business, and are often publicly shared by their followers. What kind
of social media communication is this? - answer-Owned communication


The ________ audience is the initial group of people who view or listen to
your presentation and share it with other people. - answer-primary


Which of the following platforms connect most with professionals in general
and thus one of the major platforms in B2B social media? - answer-
LinkedIn


When identifying influencers, consider Brian Solis's three Rs in mind. What
are those three Rs? - answer-Reach, Relevance, Resonance

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller docciel. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $18.29. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

81298 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$18.29
  • (0)
  Add to cart