100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691 $19.49   Add to cart

Exam (elaborations)

Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691

 7 views  0 purchase
  • Course
  • Unknown
  • Institution
  • Unknown

Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691

Preview 4 out of 120  pages

  • September 30, 2024
  • 120
  • 2024/2025
  • Exam (elaborations)
  • Only questions
book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:
  • Unknown
  • Unknown
avatar-seller
AGRADEPROMASTER
,DOWNLOAD7THE7Test7Bank7for7Consumer7Behavior7Buying7Having7Being713th7Editio
n7Solomon


Consumer7Behavior,713e7(Solomon)
Chapter727 7 Consumer7and7Social7Well-Being

1) Which7act7makes7it7illegal7for7American7executives7to7bribe7foreigners7to7gain7business?
A) Lanham7Act
B) Foreign7Corrupt7Practices7Act
C) Patriot7Act
D) Robinson-
Patman7Act7Answer:7 B
Diff:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

2) Rules7of7conduct7that7guide7actions7in7the7marketplace7are7called7 .
A) social7obligation
B) social7responsibility
C) business7ethics
D) social7awareness
7Answer:7 C

Diff:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Ethical7understanding7and7reasoning

3) The7importance7people7attach7to7worldly7possessions7is7called7 .
A) ego7products
B) materialism
C) needs
D) wants7A
nswer:7 B7
Diff:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

4) Though7the7Organization7for7Economic7Cooperation7and7Development7(OECD)7outlaws
7bribery7in7business7practices,7it7is7still7common7in7 .
A) Japan
B) Mexico
C) Germany
D) All7of7the7above
7Answer:7 D

Diff:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Ethical7understanding7and7reasoning




1
Copyright7©720207Pearson7Education,7Inc.
mynursytest.store

,DOWNLOAD7THE7Test7Bank7for7Consumer7Behavior7Buying7Having7Being713th7Editio
n7Solomon


5) The7U.S.7government7is7trying7to7encourage7businesses7and7consumers7to7select7green7cleaning
7products,7which7of7the7following7are7examples7of7company's7pursuing7such7products?

A) Arm7&7Hammer
B) Unilever
C) Nestle
D) SC7Johnson7&7Co.
Answer:7 D
Diff:73
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

6) Business7ethics7are7rules7of7conduct7published7by7the7Better7Business7Bureau7that7guide
7actions7in7the7marketplace.

Answer:7 FALSE7Di
ff:72
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Ethical7understanding7and7reasoning

7) Products7meet7existing7needs,7and7marketing7activities7only7help7to7communicate7their
7availability.

Answer:7 TRUE7Dif
f:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Ethical7understanding7and7reasoning

8) Advertising7is7a7service7for7which7consumers7are7willing7to7pay7because7the7information7it
7provides7reduces7their7search7time.

Answer:7 TRUE7Dif
f:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

9) What7is7the7role7of7a7product7and7how7does7it7relate7to7marketing7activities?
Answer:7 Products7meet7existing7needs,7and7marketing7activities7only7help7to7communicate7their7
availability.7The7economics7of7information7perspective7regards7advertising7as7an7important7sour
ce7of7consumer7information7learning.7This7view7emphasizes7the7economic7cost7of7the7time7we7sp
end7to7search7for7products.7Accordingly,7advertising7is7a7service7for7which7consumers7are7willin
g7to7pay7because7the7information7it7provides7reduces7their7search7time.
Diff:72
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge




2
Copyright7©720207Pearson7Education,7Inc.
mynursytest.store

, DOWNLOAD7THE7Test7Bank7for7Consumer7Behavior7Buying7Having7Being713th7Editio
n7Solomon


10) If7you7are7unhappy7with7a7product7or7service,7what7are7your7three7possible7courses7of7action?
7Answer:7 You7may7use7a7voice7response,7private7response,7or7third-

party7response.7The7voice7response7is7the7best7for7the7marketer7because7it7enables7a7correction7to
7the7problem.

Diff:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

11) Explain7why7advertising7is7necessary.
Answer:7 Advertising7helps7to7communicate7products'7availability7and7usefulness.7
Diff:73
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

12) When7consumers7are7unhappy7with7a7product,7they7boycott7the7product7and/or7store7and
7express7dissatisfaction7to7friends.7This7is7called7a7 response.
A) private
B) third-party
C) voice
D) public7
Answer:7 A
7Diff:71

LO:7 2.2:7Marketers7have7an7obligation7to7provide7safe7and7functional7products7as7part7of7their7bu
siness7activities.
AACSB:7 Application7of7knowledge

13) When7consumers7are7unhappy7with7a7product,7they7may7file7a7complaint7in7the7form7of7legal
7action,7Better7Business7Bureau7complaint,7or7publishing7a7negative7review.7This7is7called7a

response.
A) private
B) third-party
C) voice
D) complaint
7Answer:7 B7

Diff:71
LO:7 2.2:7Marketers7have7an7obligation7to7provide7safe7and7functional7products7as7part7of7their7bu
siness7activities.
AACSB:7 Application7of7knowledge




3
Copyright7©720207Pearson7Education,7Inc.
mynursytest.store

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller AGRADEPROMASTER. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $19.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

82871 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$19.49
  • (0)
  Add to cart