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MGT 6311 Final Exam with 100- correct answers
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MGT 6311 Final Exam with 100- correct answers
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MGT 6311 Final Exam with100% correct answers
What's the second largest search engine besides Google?
YouTube
The four most common video types are
explainers
how to videos
product demos
testimonials
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When was YouTube's first video aired?
How many hours of video are watched on the platform monthly?
What % of views come from mobile devices?
What % of internet traffic come from it?
Since the first video was aired on April 23rd of 2005,
YouTube has grown to attract over one billion unique visitors each month.
Six billion hours of video are watched on the platform each month, and
25% of views come from mobile devices.
It accounts for 17% of all internet traffic.
56% of videos made in the last year are less than X minutes long
, 2 minutes;
this also comes from platforms like Twitter and Instagram having limits
what are the most popular video distribution channels?
websites and social
Twitter user % engagement w/ video?
X videos watched/day on Snapchat
X people watch videos daily on Facebook
X% of Facebook videos are w/o sound
More than four out of five Twitter users watch video content on Twitter,
and
an amazing 10 billion videos a day are watched on Snapchat.
Also, 500 million people each day watch videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them are
watched without sound.
Is Facebook's default for audio to be turned on? Why does this matter?
Yes, the default is sound on. So, since 85% of videos are watched w/o
sound, many users have turned sound off. So, marketers have to make
videos that don't rely on sound or entice users to turn on sound in the
beginning of the video.
Including video in email subject positively impacts:
increases open rate,
increases click through rate,
decreases unsubscribe rate
including video in body of email
increases click through rate 2-3X
including video in a site
can increase conversion rate up to 1x
goals for online videos in marketing
Communication -powerful, effective medium for messaging, building trust,
establishing credibility
Sales -lower barriers to purchasing online
Lead Generation -promote offline sales transactions
Customer Service -customer education and self-service
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