Adobe Analytics Certification Question and answers 100% correct 2024/2025
5 views 0 purchase
Course
Adobe
Institution
Adobe
Adobe Analytics Certification Question and answers 100% correct 2024/2025 Adobe Analytics Certification
What are some characteristics of Adobe Analytics? - correct answer 1- Remotely Hosted
2- Subscription Based
3- Real time website reporting and analysis
4- Captures Visitors actively and d...
Adobe Analytics Certification
What are some characteristics of Adobe Analytics? - correct answer ✔1-
Remotely Hosted
2- Subscription Based
3- Real time website reporting and analysis
4- Captures Visitors actively and directly from the browser
5- Provides organizations with real time intelligence
What is needed in every page to obtain Adobe Analytics data? - correct
answer ✔A small snippet of Adobe authorized JavaScript
What is the process (in order) how Adobe Analytics requests are made? -
correct answer ✔1- Request made to web server
2- Server sends code to the client
3- As the page loads the code executes, it sends a pixel image request
4- The pixel image request goes to the Reports and Analytics server
5- Adobe Centers populate the Reports and Suites
6- Reports can be accessed on the website
What is a page view? - correct answer ✔One page loading on a visitors
browser, one execution of the Reports & Analytics
What is a Visit? - correct answer ✔Sequence of page views in one visit
What is the time limit for a Visit? - correct answer ✔30 minutes, if a user
clicks on an item after the time it begins a new visit
,What is a Unique Visitor? - correct answer ✔different people that visit the
website
What are the 6 types of Visitor reports you can have? - correct answer ✔1-
Hourly visitors
2- Daily visitors
3- Weekly visitors
4- Monthly visitors
5- Quarterly visitors
6- Yearly visitors
What are the 2 parts of the Reports & Analytics code - correct answer ✔1-
Reports & Analytics page code
2- Javascript Include File (AppMeasurements.js)
What is the actual name of the JavaScript include file? - correct answer
✔AppMeasurements.js
On which pages should the Page Reports & Analytics code be placed? -
correct answer ✔On every page you want to track
Where inside a page should the Page Reports & Analytics code be placed? -
correct answer ✔At the top? <<NEED TO CHECK IF IT HAS TO BE IN THE
HEADER OR BODY>>
What is another name for the AppMeasurement.js file? - correct answer
✔Global JS File
, What does the AppMeassurement.js file contain? - correct answer ✔it
contains:
- global variables
- code that ultimately builds and sends the request
How is the analytics code read, what are the steps? - correct answer ✔1-
Page code calls AppMeasurement.js
2- Entire AppMeasurement.js file is read
3- Page code is read (it can override variables in the AppMeasurement.js file)
4- s.t() function executes
5- Plugins execute (can override page code)
6- Image request is made
What is the Strategic Process for Reports & Analytics? - correct answer ✔1-
Identify and Measure = capture KPI and other metrics
2- Report = generate reports on collected data
3- Analyze = evaluate site performance
4- Optimize = test & enhance
5- Innovate = experiment with new ideas
(the process then repeats at step 1)
What does KBR stand for? - correct answer ✔Key Business Requirement
How do you identify KBRs for a customer or site? - correct answer ✔Work
with Report Consumers to define
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Carzola98. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.
