an ad hoc plan correct answers a PR plan developed and executed for a single, one-time purpose
a contingency plan correct answers a PR plan that contains strategies for dealing with a situation that may arise
a standing plan correct answers a PR plan in place and unchanged for a long time
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CMM 360 Ch 8-9 || with Complete Solutions.
an ad hoc plan correct answers a PR plan developed and executed for a single, one-time purpose
a contingency plan correct answers a PR plan that contains strategies for dealing with a situation
that may arise
a standing plan correct answers a PR plan in place and unchanged for a long time
crisis communications plans correct answers ___ are a form of contingency plan
when someone tells you, "we've always done things that way," it is likely that person is
following correct answers a standing plan
PR practitioners engage in planning bc correct answers it keeps actions in line with an org's
values-based mission, it helps an org control its destiny, it helps an org to secure needed
resources
PR practitioners engage in planning bc correct answers it helps an org understand and focus its
research
according to the institute for PR, a good objective correct answers refers to "ends" not "means"
goals correct answers generalized statements of the outcomes you hope your plan will achieve
strategies correct answers general, nonspecific descriptions of actions called for in PR plan
completion of tactics helps to fulfill measurable correct answers objectives
brainstorming correct answers the most speculative phase of the planning process
PIPP, POST, and TASC are acronyms associated with correct answers a planning grid
situation analysis correct answers an accurate and unbiased description of the reasons why it has
become necessary to take PR actions
PR goals correct answers describe what we hope our plans will achieve, usually start with
infinitives to demote action, and are generalized statements
PR objectives are correct answers measurable
PR tactics are correct answers the specific actions outlined in a PR plan
proposal correct answers a document designed to convince a client or management of the merits
of a PR plan
, a good plan is correct answers tied to a specific goal, flexible, realistic, values-driven, and a win-
win proposition
in the effort to convince California's wine grape growers to reauthorize the Pierce's Disease and
Glassy-Winged sharpshooter board, ___ was/were seen as the most credible source for info
correct answers California's wine grape growers
an objective of the campaign to reauthorize the Pierce's disease and glassy-winged sharpshooter
board was correct answers to increase grower awareness of the board's activities, to increase
support of key intervening audiences, and to increase recognition of the board's identity and
messages
the u.s. preventive services task force created a media "firestorm" when it correct answers
suggested reduced screening for breast cancer
blogger val jones said the u.s. preventive services task force breast cancer recommendations
were controversial bc correct answers the timing of the announcement was poor and it was a
high-profile subject
PR tactics can involve the use of correct answers messages and channels, controlled media, and
uncontrolled media
special events are correct answers planned and short-term
extranet correct answers an org's controlled access website for external publics
A pitch is directed toward correct answers journalists
VNR stands for correct answers video news release
intranets correct answers are used in employee relations
PAC stands for correct answers political action committee
an organization might schedule a news conference for late afternoon because correct answers it
wants to limit reports' time to find other sources with dissenting opinions
whats the best advice for a news conference? correct answers don't do it if alternatives such as a
news release would work as well
cause marketing correct answers promoting your company by addressing a social need
a lobbyist correct answers a person who represents the interests of someone else in an attempt to
influence the actions of government is called
media kits can include correct answers news releases, fact sheets, and backgrounders
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