AHLA HTM 4453 Revenue Management Certification Practice Exam Questions
5 views 0 purchase
Course
AHLA HTM 4453
Institution
AHLA HTM 4453
AHLA HTM 4453 Revenue Management Certification Practice Exam Questions
Revenue management is a set of revenue maximization strategies and tactics that - ANSWERScan be used to improve the profitability of certain businesses.
When the American Airlines CEO developed yield management, what typ...
AHLA HTM 4453 Revenue Management
Certification Practice Exam Questions
Revenue management is a set of revenue maximization strategies and tactics that - ANSWERScan be
used to improve the profitability of certain businesses.
When the American Airlines CEO developed yield management, what type of information was crucial to
its success? - ANSWERSforecasting
Which of the following statements about hotel revenue management is FALSE? - ANSWERSRevenue
management is new, as are all of the strategies that are employed to maximize profit.
Which of the following is NOT a criterion needed for an industry to unlock the full potential of revenue
management? - ANSWERSlow fixed costs and high variable costs
Total revenue management refers to: - ANSWERSmanaging several revenue streams at the same time.
To interpret measures of a hotel's performance, managers often compare those measures with -
ANSWERS- the budget for the period
- industry or sector averages
- historical figures from comparable earlier periods at the hotel
If a 300-room hotel achieves 70 percent occupancy for April at an ADR of $153 per room, what will room
revenue equal? - ANSWERS$963,900
In January, the 200-room SnowBound Inn ran a skiers special that resulted in them selling 5,735 rooms
during the month. What was the occupancy percentage for the month? - ANSWERS92.5 %
How do an internal ADR and an external ADR differ? - ANSWERSthe external ADR uses gross room
revenue, while internal ADR generally does not.
, What is the measure of cost efficiency? - ANSWERSGOPPAR
Which of the following statements is false?
- Most internet searches are organic with results based solely on relevant search criteria
- It is usually easier and cheaper to down-market a property than to conduct a major overhaul
- brand affiliation can help a hotel property connect with its customers
- competitive sets can change with new ownership or changes in the environment - ANSWERSmost
internet searches are orange with results based solely on relevant search criteria
A given hotel's comp set should contain all other hotels - ANSWERSthat compete for the same guests
In a 1050-room competitive set, Hotel A has 300 rooms. Hotel B has 350 rooms, and Hotel C has 400
rooms. During a recent 30-day period in which the entire competitive set sold 25,400 rooms, Hotel sold
8,000 rooms. Which of the following statements is indisputably TRUE? - ANSWERSHotel A exceeded its
fair share
Which of the following statements about market intelligence is FALSE?
- Revenue managers must analyze and interpret market intelligence.
- Each market intelligence provider generally has a competitive strength.
- An effective revenue manager usually purchases all available relevant market intelligence.
- Market intelligence is available for both macro- and micro-market information. - ANSWERSan effective
revenue manager usually purchases all available relevant market intelligence
Measuring the effectiveness of a revenue management system is: - ANSWERSdifficult because the causes
of measurable changes may not be clear
Which of the following contains a breakdown of all revenue and expenses reasonably planned and
expected for a particular period and is not likely to change unless unforeseen events force a revision? -
ANSWERSbudget
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Bensuda. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.
