Marketing Management Chapter 1 (Kotler Keller) Graded A+
What is the value of marketing? ️Successful marketing builds demand, which in term creates jobs.
Marketing builds strong brands and a loyal customer base, intangible assets that contribute heavily to
the value of a firm.
What is ma...
Marketing Management Chapter 1 (Kotler Keller) Graded A+
What is the value of marketing? ✔️Successful marketing builds demand, which in term creates jobs.
Marketing builds strong brands and a loyal customer base, intangible assets that contribute heavily to
the value of a firm.
What is marketing? ✔️The activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at
large.
What is marketing management? ✔️The art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and communicating value.
What is marketed? ✔️Goods, services, events, experiences, persons, places, properties, organizations,
information, and ideas.
What are the five basic markets? ✔️Resource markets, manufacturer markers, intermediary markets,
consumer markets, and government markets
What happens in a simple marketing system? ✔️Industry provides goods and services to the market in
exchange for money. Market provides information to the industry in exchange for communications.
What are the four main customer markets? ✔️Consumer markets, business markets, global markets,
non-profit & government markets
What are consumer markets? ✔️Companies selling mass consumer goods and services.
What are business markets? ✔️Companies selling business goods and services. Often face well-
informed professional buyers, skilled at evaluating competitive offerings.
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