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Exam (elaborations)

MKT 415 Exam 1 (Debbie Coleman) 2025

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MKT 415 Exam 1 (Debbie Coleman) 2025 Key differences between B2B and B2C markets The nature of the customer (user) and customer usage purpose. Intended user and intended user purpose We must know how we created value for them. Understand the importance of the good/service relative to ot...

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  • September 27, 2024
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  • 2024/2025
  • Exam (elaborations)
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  • MKT 415 Exm 1 2025
  • MKT 415 Exm 1 2025
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MKT 415 Exam 1 (Debbie Coleman) 2025
Key differences between B2B and B2C markets

The nature of the customer (user) and customer usage
purpose.

Intended user and intended user purpose

We must know how we created value for them. Understand the importance of the good/service relative
to other goods.

Who is the intended user?
What is the intended user purpose?



Types of business markets

Producers, resellers, governments, institutions.

Types of commercial enterprises

Users, Original Equipment Manufacturers, Dealers and Distributors.

Classification of goods/services for the business markets

- Entering good (raw material, component part)
- Foundation (capital, accessary equipment)
- Facilitating goods/services (help get job done)

The supply chain model




Types of buys

- New task
- Modified rebuy
- Straight rebuy

Forces influencing Organizational Buying

economic influences
derived demand affects businesses --> must be aware of what consumers want to buy. Economy
influences organizations willingness and ability.

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