MKTG 415 Mid Term Verified Solutions
Business to business marketing ️markets for products and services, local to international, bought by
businesses, government bodies and institutions (such as hospitals) for incorporation, for consumption,
for use or for resale.
Demographic ️Statistica...
MKTG 415 Mid Term Verified Solutions
Business to business marketing ✔️markets for products and services, local to international, bought by
businesses, government bodies and institutions (such as hospitals) for incorporation, for consumption,
for use or for resale.
Demographic ✔️Statistical makeup of populations, including: age, sex, gender, ethnicity, race, etc.
Firmographic ✔️Descriptive attributes of firms that can be used to aggregate individual firms into
meaningful market segments
(Basically what demographics are to people, but about companies)
Vendor ✔️An enterprise that contributes goods or services
Campaign and Program Metrics ✔️a way to measure the effectiveness of a campaign across marketing
channels
Key performance indicators (KPIs) ✔️A measurable value that demonstrates how effectively a company
is achieving key business or marketing objectives; integral to digital marketing as they provide metrics,
data, and benchmarks from which to improve processes, campaigns, and content.
Digital Marketing ✔️the use of new media or digital technology to achieve marketing goals
email ✔️What is the biggest part of marketing automation?
Email Marketing ✔️a commercial channel used to deliver advertisements, offers, education, and other
marketing content directly to an interested user's email inbox.
Subscriber lists ✔️the contact information of all the users who have requested emails and are allowed
to be emailed; the list you will use to send your marketing emails.
, Inbound Marketing ✔️-used to attract highly qualified leads organically
-targets specific buyers, easier to personalize, low cost/ high return channel, generates high ROI, fast
effective measurable results
Email Service Providers (ESP) ✔️operate and maintain the software and hardware for delivering bulk
email; provide a platform for managing and segmenting your contact lists, building email templates, and
sending and tracking your campaigns on a large scale
Gmail, Yahoo, Constant Contact, Mail Chimp ✔️What are some examples of ESPs?
Marketing Automation ✔️the automated processes via technology that help you identify, nurture, and
convert prospective customers.
**through this you can figure out if they opened your email, what content they consumed, if they
downloaded anything, if they clicked on a link, if they go to that link, if they unsubscribe, & bounce
rate.**
1. Rapidly changing buyer
2. Exponential growth in data
3. More channels and platforms
4. More revenue responsibility
5. Doing more with less
6. Need for speed and ability
7. New tools and technologies ✔️What are the 7 trends facing the market today?
- Buyers are trying to fix big problems (improving revenue, creating efficiencies, & managing more work)
- Buyers have many options (in solving problems)
- Buyers can research their options before contacting vendors
- Buyers are increasingly mobile
- Buyers expect two-way communication (need to personalize outreach)
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