KU Marketing 415 - Exam 1 Graded A+
Marketing Research Process - Step 1 ️Formulate the problem or question
Marketing Research Process - Step 2 ️Determine the sources of information and design a research
process
Marketing Research Process - Step 3 ️Choose the most appropriate data coll...
KU Marketing 415 - Exam 1 Graded A+
Marketing Research Process - Step 1 ✔️Formulate the problem or question
Marketing Research Process - Step 2 ✔️Determine the sources of information and design a research
process
Marketing Research Process - Step 3 ✔️Choose the most appropriate data collection method
Marketing Research Process - Step 4 ✔️Collect the data
Marketing Research Process - Step 5 ✔️Analyze and interpret the data
Types of Research Data ✔️-Primary
-Secondary
Secondary Methods ✔️-Internal
-External
Primary Methods ✔️-Experimental
-Non-Experimental
Experimental Methods ✔️-Laboratory
-Field
Non-Experimental Methods ✔️-Qualitative
-Quantitative
, Internal Sources ✔️-CRM
-Prospect Database
-Data Mining
-Distribution Network
External Sources ✔️-Government
-Industry
-Shopper Tracking
-Syndicated Services
-Social Media
-Overlay Data
Secondary Data Advantages ✔️-Speed
-Lower Cost
-Competitor Insights
-Access to difficult to procure data
Secondary Data Disadvantages ✔️-Less control over design
-Can be expensive
-Questions of accuracy
-Competitors can access
What is an Experiment? ✔️-Manipulates the independent variable to see its effect on the dependent
variable
-Eliminates confounding variables
Types of an Experiment ✔️-Web Design
-Promotional Messaging
-Coupons
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller CertifiedGrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.