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NUSC 4272 exam Guide Questions with Correct Verified Answers
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NUSC 4272 exam Guide Questions with Correct Verified Answers
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NUSC 4272 exam Guide Questions withCorrect Verified Answers
Who's involved in marketing? - ✔✔- Producers
- Sellers
- Buyers
- Due to ↑ costs in noncommercial foodservice, now marketing
- Must be competitive
Social vs. Business marketing - ✔✔- Social: marketing to advance a cause, change a behavior
- Business: fills customer needs or desires
Need for marketing - ✔✔- Just because have a good product does not mean that it will sell
- Marketing encourages this need
- Must look at both the product & the marketing system
- Sustainability, plant-based/vegan options, curbside and drive-thru, smart tech solutions,
mobile ordering (employee shortages)
- Secret menus
Top Seven - ✔✔(1) (Super)-Size does matter
(2) Fish and chicken don't always deserve their healthful rep
(3) Download the (nutritional) lowdown
(4) Go green
(5) Skip the mocha-frappe-espresso-ccino-with-whipped-cream coffee drink
(6) Think outside your go-to wrapper
(7) Step away from the soda
,Portfolios - ✔✔- Includes: resume, references, cover letter, examples of your work (review
before an interview so you can talk about a few different things)
- Online or paper
Market oriented business - ✔✔- Think about the market system (market research, menu
planning, service, promotion/advertising)
- Marketing concept - affects all activities and emphasizes satisfying the customers' needs
- Direction the company is going (planning, policies, and operations determined by the
market/customer)
- Profitable because satisfying the customer's needs
- Coordinates all of the companies activities
- Need to make changes/look at trends
Marketing plan/process - ✔✔- Marketing strategy (plan)
- Implement plan (execution)
- Measure the results (control)
- Feedback to alter plan/repeat process
Expanded System Model - Open System - ✔✔Input, transformation + memory, output,
controls, feedback
- Look at chart!*
Memory - ✔✔the historical record/past data used to predict the future for better planning
(technology helps with this)
Control - ✔✔Ensure resources are in place to effectively and efficiently run your business
(legal constraints, standards for evaluations)
- Control focuses on profit, sales, expenses/costs
- Evaluation focuses on sales analysis
, - Plans include goals/objectives, contracts, policies/procedures, etc.
Feedback - ✔✔process by which a system continually receives info from its internal and
external environment
Development of a plan (overview) - ✔✔Strategic plan, define target market & marketing mix,
identify resources needed, objectives to be achieved
- First identify a need, assist potential clients in recognizing a need, filling the need, and then
studying the competition
Target market - ✔✔fairly homogeneous group of customers whom a company wishes to
appeal
Marketing Mix - ✔✔4 Ps of marketing
- Controlled variables that can be combined to satisfy the target group
- Must have clear focus → market segmentation
- Define characteristics and needs
- Age, income, ethnicity, religious background, education
- Product: Developing the right product for the customer
- Price: Market price/worth
- Place: Where/when does the customer want the product?
- Promotion: Can only stimulate demand, can't create it (sales, gimmicks, social marketing,
continually changing)
Types of marketing plans - ✔✔Look at duration, scope, and method of development
- Short range (1 yr), med range (2-5 yrs), long range (over 5 yrs)
Bottom-up vs. Top-down approaches - ✔✔- Bottom-up approach: information/input from
employees; realistic
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