MARK 4000 - Wang Test 2 Review Exam Questions and Answers 100% Solved
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Course
Wang
Institution
Wang
MARK 4000 - Wang Test 2 Review Exam
Questions and Answers 100% Solved
Before starting a questionnaire, you MUST... - know specifically what
information is to be sought, define research problems
Exhaustive questions - include every possible response (age, opinion,
etc)
Mutually exclusive quest...
Before starting a questionnaire, you MUST... - ✔✔know specifically what
information is to be sought, define research problems
Exhaustive questions - ✔✔include every possible response (age, opinion,
etc)
Mutually exclusive questions - ✔✔there's no overlap in your survey
questions where a respondent would fit in two categories
Funnel approach - ✔✔starting with broad questions and progressively
narrowing the scope
To limit the discomfort of sensitive or personal questions, include - ✔✔a
sentence saying their answers are confidential
Target Population - ✔✔a specific group you survey
Sampling frame - ✔✔a list from which a sample could be drawn, should
have high overlap with target population and no systematic biases (ex. if
only loyal customers signed up for email list, there's bias)
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