Exam (elaborations)
Social Media Management Exam 1 ( ch.2-5)
- Course
- Institution
Social Media Management Exam 1 ( ch.2-5)
[Show more]
Content preview
Social Media Management Exam 1 ( ch.2-5)
What can be learned from listening includes all of these EXCEPT: - - - how
people feel about a company, product, service, person or issue.
-which media platforms appear to be the most viable in order to achieve
SMM goals
-how competitors are using social media platforms
ALL OF THESE ARE CORRECT!
- Which of the following is not considered a social media marketing GOAL? -
- Increasing customer satisfaction ( customer service)
- The leading purchase influencer in four different countries is ? - - word of
mouth
- The most popular uses for social media are brand awareness and building
brand preference. ( T/F) - - TRUE
- A social media marketing plan does not require monitoring or adjustment
during its implementation (T/F) - - FALSE
- A social media marketing strategy is something that should be developed
to support a brand's overall marketing plan.(T/F) - - TRUE
- Some of a brand's most passionate advocates can start off as disgruntled
customers.(T/F) - - TRUE
- Increasing search engine rankings and site traffic are TWO important goals
for brands that social media marketing cannot help achieve. (T/F) - - FALSE
- Which of the following is not a part of the social media marketing planning
cycle? - - driving traffic
- Being honest is one way for a company to build credibility.(T/F) - - TRUE
- Which of the following is not an example of permission marketing? - -
Viewing an online ad on a mobile phone
- Why are messaging objectives important ? - - They help provide the
persona with the information they need to make a purchase or other
conversion.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
82215 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now