Exam (elaborations)
Social Media exam 2/65 Questions and Answers 100% Scores
- Course
- Institution
Social Media exam 2/65 Questions and Answers 100% Scores
[Show more]
Content preview
Social Media exam 2/65 Questionsand Answers 100% Scores
Participating in social listening to ensure that you are meeting the needs of
your
customers refers to which BEST practice for developing a paid social
strategy? - - Use research for SMM plans.
- Each platform varies in the number of videos or images that can be added
for a carousel
ad, BUT the range is limited to what number? - - 6 to 10
- A 2021 Deloitte study found that interacting with AR products led to what
level of
increase in conversion? - - 94%
- Facebook suggests that less than what percent of the content be text
based on
its research of ad performance? - - 20%
- Content creators focus on: - - videos or podcasts
- Influencer marketing is a way brands can promote their products through
endorsements. - - True
- The Federal Trade Commission (FTC) oversees advertising complaints and
regulations. - - True
- Each social media platform has an ad manager for creating ads and may
use
different terms for the same type of ad. - - True
- While some podcasters choose to rotate between different themes, such
rotation may
lose listeners if done incorrectly. - - True
- The synchronous characteristics of the webinar make it an ideal format for
training sessions or information sharing. - - False
- The primary disadvantage of webinars is that they require planning and
coordination beforehand because the event is usually recorded live even if it
is
available for download after the session. - - True
, - Blogs can be created for both personal and professional reasons, and they
vary
widely in topics and reader base. - - True
- When producing a podcast, it is BEST to: - - create talking points, not
scripts.
- The MOST common advice for successful blogging, podcasting, and hosting
webinars is that content should be updated at least once a week, sometimes
daily. - - True
- The fact that everyone is a publisher means: - - users can create and
interact with the content they see.
- What should be considered when creating podcast content? - -
Instructional, informative, or entertainment format
- What distinguishes a blog from other types of social media is that: - - All of
these are correct.
people can find blogs with search engines.
blogs can often spread information faster than a news service.
posting is free and can be seen worldwide.
- Combining daily publishing, writing 3,000+ word articles, and what other
blog strategy leads to the greatest chance of success? - - Adding video to
most of your articles
- Which type of ads provide a great deal of versatility and are used in other
ad types such as carousel ads and interactive ads? - - Video
- JetBlue set out to develop a full-fledged SMM strategy by engaging all BUT
which of these teams in social media? - - Shareholders
- Social media marketers can influence what participants say and think
about their brands, and they can control the conversation entirely. - - False
- Developing a personal brand online is NOT related to the skills companies
are looking for when they hire people for social media positions. - - False
- Which aspect distinguishes SMM from traditional marketing? - - It allows
companies to develop trusting relationships with their audience.
- Which of these can be the greatest asset to a social media team in
influencing its audience? - - Unpaid advocate
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
82215 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now