Exam (elaborations)
Social Media: Theory and Practice Exam 1
- Course
- Institution
Social Media: Theory and Practice Exam 1
[Show more]
Content preview
Social Media: Theory and PracticeExam 1
The Onion Article: Internet Users Demand Less Interactivity - -
http://www.theonion.com/article/internet-users-demand-less-interactivity-
30920
- Vine - - -Created in 2013
Vine was a short-form video hosting service where users could share six-
second-long looping video clips. On October 27, 2016, Twitter announced it
would disable uploads, but viewing and download would continue to work.
- What issues around social media are raised here? - - -Free speech
-Hate speech / incitement of hate
-Trolling
-A platform's "moral obligation"
-A platform's transparency around its decisions
-Fairness (different rules for different users?)
-User responsibilities
-The influence of celebrity
- Defining "social media" - - -"Social media does not rely on any particular
medium; rather, it is a practice or set of practices, for using media socially"
(Humphreys, 2016; pg. 1).
-Are computer-mediated technologies that allow the creating and sharing of
information, ideas, career interests and other forms of expression via virtual
communities and networks.
- Defining "social media" #2 - - "A group of Internet-based applications that
build on the ideological and technological foundations of Web 2.0, and that
allow the creation and exchange of User Generated Content" (Kaplan &
Haenlein, 2009).
- How is other media social? - - Old media / Legacy media:
-Broadcast and cable television
-Radio
-Film
-Newspapers and magazines
-Books
-Other print media
- Social media and it's influence - - -Impacts the way we think, experience
and practice online media
, -Influences how we reflect and engage with friends, family, colleagues and
politics
-Amplifies the changes in the media landscape
-Provides new avenues for dissemination and engagement
-Empowers users to produce their own content
-Exploits free labour for the benefit of corporations
- Different kinds of webs - - 1996 Web 1.0 (45 million users): Info-centric
2006 Web 2.0 (1 billion+ users): People-centric
2016 Web 3.0 (8 billion+ users): Machine-centric
Web 4.0: Agent-centric
- Defining "user generated content" - - "Needs to be published either on a
publicly accessible website or on a social networking site accessible to a
selected group of people
needs to show a certain amount of creative effort
needs to have been created outside of professional routines and practices"
(Kaplan & Haenlein, 2009).
- Versions of the Web - - -Self entertainment download: Lean back (1.0)
-Self downloading upload: Move forward (2.0)
-Self creation immersion: Jump in (3.0)
- Categorizing social media:
Creators - - -Publish a blog
-Publish your own web pages
-Upload video you created
-Upload audio/music you created
-Write article or stories and post them
- Categorizing social media:
Critics - - -Post ratings/ reviews of products or services
-Comment on someone else's blog
-Contribute to online forums
-Contribute to/edit articles in a wiki
- Categorizing social media:
Collectors - - -Use RSS feeds
-"Vote" for Web sites online
-Add "tags" to Web pages or photos
- Categorizing social media:
Joiners - - -Maintain profile on a social media networking site
-Visit social networking sites
- Categorizing social media:
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
82215 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now