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Social Media Final Exam|47 questions and answers|100% Scores
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Social Media Final Exam|47 questions and answers|100% Scores
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Social Media Final Exam|47 questionsand answers|100% Scores
Be prepared to explain the demographic breakdown for YouTube (which age
group uses YouTube most, which gender uses YouTube more) - - -18-29 year
olds
-Male
- How long should a YouTube be in order to have maximum impact? What
happens as a video drags on? - - -Under 1 minute (30-60 seconds)
-the lower the retention
- What is a YouTube Playlist? - - -Collection of YT videos organized by
category
-Playlists drive higher video consumption, generate longer watch times, and
keep viewers hooked as videos in the playlist are served one after another
- How can someone increase the search ranking of their videos? - - -The first
24 hours a video is published is the most important for YouTube search
rankings
-Embedded videos in company pages will help to increase watch time,
boosting the ranking of videos in the YouTube search
-Keywords and Titles
-Advertising
- What is a blog? How are blog posts typically written? Be able to explain
why blogs continue to be popular. - - -A blog is defined as "a regular feature
appearing as part of an online publication that typically relates to a particular
topic and consists of articles and personal commentary by one or more
authors (Merriam-Webster Dictionary)."
they give everyday people a voice. They provide an easy way for anyone
from around the world to share opinions and ideas with a large audience.
They also help readers keep up-to-date on trends and topics they are
interested in. And lastly, they are a great marketing tool for many
businesses.
- How can blogging be beneficial for marketers? What are some of the
disadvantages to blogging? - - -Increases brand awareness
-Humanizes the brand.
-Facilitates word of mouth marketing
, -Provides an easy way to keep customers up to date on industry trends and
company products/services.
-Create meaningful and sharable conversations with customers.
-SEO
-Establish credibility and trust with customers
-Increases web traffic
-Helps brands get discovered on social media
-Generates leads
-Large time commitment.
-No instant payback
-New blog content needs to be added regularly
-Large saturation of bogs online today
-It takes time to build a large following.
-ROI can be difficult to measure.
- Which type of blog is the most popular? - - Fashion
- How does editorial strategy impact blog content? - - The editorial strategy
will determine who will be writing and editing the blog content as well as the
subject matter experts who need to be involved to contribute content.
However, the greater the quantity of blogs, the more traffic a brand's blog
will gain over time.
- What is a good best practice for the length of blog posts? - - A good best
practice to follow is anywhere between 400-1,000 words.
- What is a vlog? - - A Vlog or Video Blog is a blog in video format.
It involves a vlogger or video blogger, taking to the camera in first person
sharing their everyday activities in a more personal way over a traditional
blog.
- What is a podcast? What are some common podcast formats? How does a
webinar differ from a podcast? - - Podcasts are the audio versions of vlogs,
involving recorded audio, but not recorded video. The recorded audio files
are streamed online or on a mobile device and can be downloaded for offline
listening.
Solo commentary
One on one interview
Q&A
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