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Social Media Exam 1/42 Questions with Accurate answers
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Social Media Exam 1/42 Questions with Accurate answers
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Social Media Exam 1/42 Questionswith Accurate answers
CH. 1
What is social media? - - -The online means of communication, conveyance,
collaboration and cultivation among interconnected people, communities and
organizations enhanced by technological capabilities and mobility.
- What are digital natives? - - -a person born or brought up during the age of
digital technology and therefore familiar with computers and the Internet
from an early age.
- What is the horizontal revolution? Web 1.0 vs. Web 2.0? - - -Today
information flows ACROSS people, not just from big companies to people. Ex:
how many Facebook friends do you have?
Web 1.0 vs. Web 2.0- We've moved from a fairly simple one-way
communications device (Web 1.0) to an interactive social system thats
available to most of us 24/7.
- How do synchronous and asynchronous interactions differ? - - -
Synchronous Interactions: Occur in real time (e.g., texting back and forth
with a friend).
-Asynchronous Interactions: Do not require all participants to immediately
respond (e.g., when you email a friend and get an answer the next day).
- How does the culture of participation influence social media? - - -Its all
about a culture of participation; a belief in a democracy: the ability to freely
interact with other people, companies, and organizations; open access to
venues that allow users to share content from simple comments to reviews,
ratings, photos, stories, and more; and the power to build on the content of
others from your own unique point of view.
- What is media? What are the differences among personal, mass, and social
media? - - -Media: a means of communication.
-Mass Media: means of communication that can reach a large number of
individuals.
-Personal Media: channels capable of two-way communication on a small
scale. ex: email
-Social Media: crosses the boundaries of mass and personal media
, - How is media transmitted? What is the difference between
mediums/channels and vehicles? - - -Communication travels using a medium
(or channel). Ex: word-of-mouth, television, radio, newspaper, magazine,
signage, internet, direct mail, or telephone.
-Within each medium, marketers can choose specific vehicles to place a
message. Ex: Within the medium of television, marketers may choose: The
walking dead as one vehicle to broadcast their message. Cosmopolitan and
fast company are vehicles for magazine medium.
- What are the four zones of social media? - - -Zone 1: Social COMMUNITY-
describes channels of social media that focus upon relationships and the
common activities people participate in with others who share the same
interest or identification. Ex: twitter, Facebook, Linkedin, google plus
-Zone 2: Social PUBLISHING- sites aid in the dissemination of content to an
audience. Some of the channels include blogs, microsharing sites (twitter),
media sharing sites (youtube).
-Zone 3: Social ENTERTAINMENT- encompasses channels and vehicles that
offer opportunities for play and enjoyment. Ex: social games and gaming
sites, socially enabled console games, alternate reality games, and
entertainment communities like Spotify.
-Zone 4: Social COMMERCE- the use of social media to assist in the online
buying and selling of products and services. Ex: reviews and ratings, deal
sites and deal aggregators, social shopping markets, and social storefronts.
- What are social networking sites, message boards/forums, and wikis? - - -
Social networking sites (SNS): Online hosts that enable site members to
construct and maintain profiles.
-Message boards and forums are essentially interactive, online versions of
community bulletin boards.
They are perhaps the oldest venue of social media.
Members establish profiles and participate by posting content including
questions, opinions, news, and photos.
Can result in threaded conversations.
-Wikis- Collaborative online workspaces that enable community members to
contribute to the creation of a useful and shared resource.
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