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Social Media Marketing Exam 1 – Questions & Solutions
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Social Media Marketing Exam 1 – Questions & Solutions
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Social Media Marketing Exam 1 –Questions & Solutions
What is Customer Profile Analysis? - - A description of your ideal customer,
creating a "profile" of what they'd be like.
- What is SEO? What are its two forms? - - "A diverse set of activities to
increase the number of visitors to a website." It has its onsite and offsite
forms.
- What are the best types of keywords to use for SEO? - - Long tail keywords
- How do you make websites visible to Search Engines? There are 5 ways. -
- 1. The website should have reliable hosting and be accessible.
2. Focusing on Text-Based Content.
3. Proper navigation allowing search engines to link to the website.
4. Sitemaps to help search engine spiders.
5. Linking the site to external directories and social media.
- What are the three types of Media? - - Paid: Things such as
advertising/banners where you pay to put out content on a platform.
Owned: Corporate pages, social media where the content and platform is
yours.
Earned: When users on social media put out content ala word of mouth.
- What are the seven myths of Social Media? - - 1. Social media is a fad
2. Social media is new
3. Social media is for the young
4. Social media doesn't show returns.
5. Social media isn't right for this business.
6. Social media is too time-consuming
7. Social media is free.
- How does SMM differ from traditional marketing? - - 1. Control Vs
Contributions
2. Trust building; be earnest and down to earth.
3. Trust is slow to earn, easy to lose.
4. Combo of creativity and technology.
- What are the 5 best practices for Social Media Marketing? - - 1. Begin with
a strategy backed by a SMM Plan.
2. Be honest and transparent in all your social media efforts.
3. Identify your target market, and understand its media behavior before you
begin.
, 4. Welcome participation and feedback from your audience.
5. Remember that what you know today won't be valid tomorrow.
- What are the common characteristics of a good Social Media Marketer? - -
1. Good communication skills.
2. Working knowledge of computers and the internet.
3. Knowledge of search marketing desirable
4. Proficiency on Twitter, FB, and LinkedIn
- What is a Social Media Plan? - - A systematic plan where a social media
strategy is outlined and illustrated.
- What are the parts of the Social Media Cycle? - - (Finding a Strategy)
1. Listening
2. Developing Goals
3. Developing Strategies
(Developing Tactics)
4. Identifying Target Market
5. Selecting Tools
6. Selecting Platforms and Channels
(Execution)
7. Implementation
8. Monitoring
9. Tuning
- What is the Valid Metrics Framework? - - Framework for developing valid
social media metrics. There are 5 elements.
Exposure: Opportunity to Attend to Content
Engagement: Interaction with Content
Influence: Ability to Change Opinion or Behavior
Impact: Effect on the Target Audience
Advocacy: Suggest Action to Another User
- What is the process for creating a Social Media strategy? (8 Cs) - - 1.
Categorize SM platforms by relevancy.
2. Comprehend rules of engagement by listening.
3. Converse by acknowledging and responding to other users on the
platform.
4. Collaborate with platform members.
5. Contribute content to build a reputation.
6. Connect with influencers to enlist the community.
7. Community participation can elicit valuable customer suggestions.
8. Convert relationships to the behaviors suggested by the objectives.
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