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Social media exam 1|62 Questions with Verified Answers
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Social media exam 1|62 Questions with Verified Answers
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Social media exam 1|62 Questionswith Verified Answers
Which of the following is NOT an advantage of social media?
a. unrealistic customer expectations
b. identify and reach target audience
c. free to use
d. increases brand loyalty
e. marketplace insights - - a
- T/F: Consumers now regard social media as a more trustworthy source of
information over traditional marketing communications - - true
- Which of the following is a benefit of social media marketing?
a. increased exposure / brand awareness
b. increased traffic
c. brand loyalty
d. lead generation
e. all of these options - - e
- What is user-generated content (UGC)?
a. any digital content that is produced and shared by end users of an online
service or website
b. content that is available for all social media users to use
c. content that brands create on social media
d. any social media content available to the public online
e. none of these options - - a
- In a nutshell, targeting is
a. who you don't want as a customer
b. how we get the right content to our audience
c. a profile of our target audience adapted for the social web.
d. only which platform you post content to
e. none of these options - - b
- What is earned media?
a. what the public shares digitally and verbally about a brand
b. a marketing activity that is paid for
c. all of the channels a company owns
d. advertisements
e. none of these options - - a
- Likes, shares, comments, and clicks are all examples of ____ metrics.
a. engagement
, b. exposure
c. influence
d. impact
e. advocacy - - a
- What is social media reach?
a. number of people within a target market who has seen any activity from
your social media account
b. number of countries who have seen any activity from your social media
account
c. number of people that follow a social media account
d. number of people who have seen any activity from your social media
account - - d
- Which of the following is NOT a characteristic of a successful social media
marketer?
a. Be able to write for social media.
b. Be able to do things the way they've always been done.
c. Stay on top of social media trends.
d. Be comfortable with analytics.
e. Be prepared to think and act quickly. - - b
- What are the principle reasons people spend their time online?
a. To do homework, to get information, and to look up cat videos
b. To play games, to escape reality, and to play music
c. To learn new things, to escape reality, and to be entertained
d. To shop, to read books, and to go to school
e. To connect with people, to get information, and to be entertained - - e
- In terms of social media, what does it mean to be participatory?
a. Getting involved in existing groups and events on social media.
b. None of these options
c. Be conversational.
d. Respond to comments, tweets, posts, etc.
e. All of these options - - e
- What do we mean when we say you should post an "80/20 mix" on social
media?
a. 20% of your social content should be giveaways, and 80% should be ask
me anything events.
b. 20% of your social content should promote your own brand, and 80% of
your social content should be anything that truly interests your audience and
engages them in conversations.
c. 20% of your social content should be video that interests your audience,
and 80% should be content that promotes your brand.
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