Amazon is reviewing whether it should buy exclusive rights to advertise on
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Amazon is reviewing whether it should buy exclusive rights to advertise on
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Amazon is reviewing whether it should buy exclusive rights to advertise on
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MKT 301 Fall 2004
Amazon is reviewing whether it should buy exclusive rights to advertise on the front page of a social network search engine, Zignet. At the launch of the agreement, Amazon is expected to make an upfront payment of $15 million to Zignet. In addition, Amazon would spend an average ...
amazon is reviewing whether it should buy exclusive rights to advertise on
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Amazon is reviewing whether it should buy exclusive rights to advertise on
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NEED FOR INVESTING IN SEO (SEARCH ENGINE OPTIMIZATION)
NEED FOR INVESTING IN SEO (SEARCH ENGINE OPTIMIZATION)
NAME OF STUDENT
NAME OF SCHOOL
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SUBMITTED TO
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, NEED FOR INVESTING IN SEO (SEARCH ENGINE OPTIMIZATION)
I am of the opinion that Amazon should buy the exclusive rights to advertise on the front page of
Zignet as per the plan. This is because of the way this would have a long term advantage to not
only the face of the company but for future transactions. “Online advertising market is becoming
a popular area of academic research. Among other types of advertising, search engine advertising
is leading the growth in terms of revenue. In general, there are two types of search engine
advertising: paid placement and search engine optimization (SEO)”.( Xing, B., & Lin, Z. (2006,
August).
There are very reasons why any business, not just Amazon should make a consideration of
investing in organic SEO. First of all , SEOs have remained useful till now , for very many
companies because the techniques remain sound ,despite of the fact that most organic traffic
from Google was recently pulled off .SEOs work best as long as the company is focusing on
optimal user experience while performing methodic SEO strategies .
Another reason why many businesses need investing in SEOs despite the high costs is because,
search engine optimization is not going to stop any time soon based on the track the SEOs appear
to be developing and evolving. There are no soon signs of it not likely to cease anytime soon.
Hence investing in this is not just a short term project, but it may still be for a very long time and
that will be an advantage to the company then.
The other major reason why I am of the opinion that Amazon should stick to their plan is that,
the cost of buying SEOs is way relatively cheaper than other forms of online marketing e.g. PPc
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