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Music Business Final Exam - Rolston - MBU 1110 | Latest Update | 2024/2025 | Graded A+ $10.00   Add to cart

Exam (elaborations)

Music Business Final Exam - Rolston - MBU 1110 | Latest Update | 2024/2025 | Graded A+

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Music Business Final Exam - Rolston - MBU 1110 | Latest Update | 2024/2025 | Graded A+ What is the primary goal of music marketing? The primary goal of music marketing is to promote an artist and their music to increase visibility and sales. What is a work for hire in the music industr...

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  • September 25, 2024
  • 25
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Music Business
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Music Business Final Exam - Rolston -
MBU 1110 | Latest Update | 2024/2025 |
Graded A+
What is the primary goal of music marketing?


✔✔ The primary goal of music marketing is to promote an artist and their music to increase

visibility and sales.




What is a work for hire in the music industry?


✔✔ A work for hire is a creation produced under a contract where the employer owns the

copyright, and the creator is paid for their work.




What is the significance of digital streaming in the music industry?


✔✔ Digital streaming has transformed how music is consumed, providing artists with new

revenue streams and broadening their audience reach.




What is an EP, and how does it differ from an album?


✔✔ An EP (Extended Play) is a music release that is longer than a single but shorter than a full

album, typically containing three to five songs.




1

,What is a record deal?


✔✔ A record deal is a legal agreement between an artist and a record label, detailing the terms of

recording, distribution, and compensation.




What is the purpose of a music supervisor?


✔✔ A music supervisor selects and licenses music for film, television, and other media, ensuring

the right music fits the production.




What does ‘digital rights management’ (DRM) mean?


✔✔ Digital rights management (DRM) refers to technologies used to control the use and

distribution of digital content and prevent unauthorized copying.




What is the function of a publicist in the music industry?


✔✔ A publicist promotes artists through media coverage, press releases, and managing public

relations to enhance the artist’s image.




What does it mean to ‘recoup’ in the music business?


✔✔ To recoup means to recover expenses or advances paid to an artist from future earnings or

royalties.

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, What is the role of performance rights organizations (PROs)?


✔✔ Performance rights organizations (PROs) collect and distribute royalties on behalf of

songwriters and publishers when their music is performed publicly.




What is a concept album?


✔✔ A concept album is a music album that tells a cohesive story or revolves around a particular

theme throughout its tracks.




What is the importance of branding for an artist?


✔✔ Branding is crucial for an artist as it helps create a distinct identity and emotional connection

with fans, influencing marketing strategies.




What is the difference between an exclusive and a non-exclusive licensing agreement?


✔✔ An exclusive licensing agreement grants one party the sole rights to use the music, while a

non-exclusive agreement allows multiple parties to use the same music.




What is a joint venture in the context of music business partnerships?




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