Music Business Final Exam - Rolston - MBU 1110 | Latest Update | 2024/2025 | Graded A+
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Course
Music Business
Institution
Music Business
Music Business Final Exam - Rolston -
MBU 1110 | Latest Update | 2024/2025 |
Graded A+
What is the primary goal of music marketing?
The primary goal of music marketing is to promote an artist and their music to increase
visibility and sales.
What is a work for hire in the music industr...
Music Business Final Exam - Rolston -
MBU 1110 | Latest Update | 2024/2025 |
Graded A+
What is the primary goal of music marketing?
✔✔ The primary goal of music marketing is to promote an artist and their music to increase
visibility and sales.
What is a work for hire in the music industry?
✔✔ A work for hire is a creation produced under a contract where the employer owns the
copyright, and the creator is paid for their work.
What is the significance of digital streaming in the music industry?
✔✔ Digital streaming has transformed how music is consumed, providing artists with new
revenue streams and broadening their audience reach.
What is an EP, and how does it differ from an album?
✔✔ An EP (Extended Play) is a music release that is longer than a single but shorter than a full
album, typically containing three to five songs.
1
,What is a record deal?
✔✔ A record deal is a legal agreement between an artist and a record label, detailing the terms of
recording, distribution, and compensation.
What is the purpose of a music supervisor?
✔✔ A music supervisor selects and licenses music for film, television, and other media, ensuring
the right music fits the production.
What does ‘digital rights management’ (DRM) mean?
✔✔ Digital rights management (DRM) refers to technologies used to control the use and
distribution of digital content and prevent unauthorized copying.
What is the function of a publicist in the music industry?
✔✔ A publicist promotes artists through media coverage, press releases, and managing public
relations to enhance the artist’s image.
What does it mean to ‘recoup’ in the music business?
✔✔ To recoup means to recover expenses or advances paid to an artist from future earnings or
royalties.
2
, What is the role of performance rights organizations (PROs)?
✔✔ Performance rights organizations (PROs) collect and distribute royalties on behalf of
songwriters and publishers when their music is performed publicly.
What is a concept album?
✔✔ A concept album is a music album that tells a cohesive story or revolves around a particular
theme throughout its tracks.
What is the importance of branding for an artist?
✔✔ Branding is crucial for an artist as it helps create a distinct identity and emotional connection
with fans, influencing marketing strategies.
What is the difference between an exclusive and a non-exclusive licensing agreement?
✔✔ An exclusive licensing agreement grants one party the sole rights to use the music, while a
non-exclusive agreement allows multiple parties to use the same music.
What is a joint venture in the context of music business partnerships?
3
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