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Sustaining and Disruptive Innovation Complete Solutions

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Sustaining and Disruptive Innovation Complete Solutions Innovation ️· Commercialization of new product or service allows for temporary monopoly profits Disruption ️· process whereby a smaller company with fewer resources is able to successfully challenge established incumbent business...

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  • September 25, 2024
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  • 2024/2025
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  • Sustaining and Disruptive Innovation Complete Solu
  • Sustaining and Disruptive Innovation Complete Solu
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Sustaining and Disruptive Innovation Complete Solutions
Innovation ✔️· Commercialization of new product or service allows for temporary monopoly

profits



Disruption ✔️· process whereby a smaller company with fewer resources is able to successfully
challenge established incumbent businesses



Disruptive Innovation (2) ✔️· low cost solution for the lower-end customers that incumbents are over-
looking



-less for less



Entrants disruptive trajectory ✔️· move upmarket, delivering the performance that incumbents'
mainstream customers require



while preserving the advantages that drove their early success



Disruptive innovations originate in (2) ✔️low-end or new-market footholds



Sustain innovation (2) ✔️a. routine innovation Often in response to customer and market demands or
improvements in technology



ii. Enable to sell more products to most profitable customers



5 misconceptions of disruptive innovation ✔️Disruption is a process: not a product or service at one
fixed point. This is why it gets overlooked by incumbents: fail to respond effectively to the trajectory of
the new entrants



b. Disruptors often build business models that are very different from those of incumbents

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