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Digital Marketing - D098 question and Answers 2024 9th september
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Digital Marketing - D098 questionand Answers 2024 9th september
digital marketing - correct answer marketing activities
that use electronic devices or the internet to connect with
customers
marketing concept - correct answer a philosophy that
companies should understand needs of customers and
make decisions to satisfy those needs
search engine marketing (SEM) - correct answer
internet-based marketing associated with the
researching, submitting, and positioning of a website
within search engines to achieve maximum visibility
search engine optimization (SEO) - correct answer
process of increasing the quality and quantity of website
traffic by increasing the visibility of a website or web
page to users of a web search engine
outbound marketing (push marketing) - correct answer
one-way marketing activities initiated by the company
that send messages out to consumers
inbound marketing (pull marketing) - correct answer
two-way marketing activities that attract and pull
consumers through different stages of the sales funnel
,Digital Marketing - D098 question
and Answers 2024 9th september
permission marketing - correct answer when consumers
request and agree to receive specific topic or content
messages once or over a period of time
key performance indicators (KPIs) - correct answer
measurable items that indicate the progress an
organization is making toward its business objectives
cause-related marketing - correct answer marketing
activities that have the dual purpose of increasing
profitability and improving society
user-generated content (UGC) - correct answer any
form of content that is created by an online user (images,
video, text, audio, etc.)
behavioral targeting - correct answer the range of
technologies and techniques used by marketers to
increase the effectiveness of marketing activities by
capturing consumer data
individual marketing - correct answer individualized
messages and offerings targeted to specific customers
based on data analysis
,Digital Marketing - D098 question
and Answers 2024 9th september
local marketing - correct answer marketing activities for
a specific geographic area
integrated marketing campaigns (IMC) - correct answer
immersive and targeted communication with customers
to help move them through the various stage of the
buying process
omnichannel integration - correct answer a cohesive,
seamless brand experience for the consumer through
marketing content that is optimized for each channel and
device
marketing ethics - correct answer the moral principles
that guide decision-making and strategy within the
marketing function
cookies - correct answer data stored on a user's
computer by the web browser
third-party data - correct answer data collected from a
variety of sources with no direct connection with the data
source
, Digital Marketing - D098 question
and Answers 2024 9th september
first-party data - correct answer data collected by a
company about consumers and can include online and
offline info
second-party data - correct answer data collected by
another source as first-party data and sold
content marketing - correct answer a marketing
specialization that involves the creation and sharing of
meaningful info (through stories, blogs, videos, and social
media posts) designed to raise interest in a company's
products or services in a pull motion
social media marketing - correct answer the use of
online applications, networks, blogs, wikis, and other
collaborative media for communicating brand messaging,
conducting marketing, public relations, and lead
generation
digital advertising - correct answer advertising on the
internet that could be found anywhere toy access the
web; online advertising
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