Innovation In Product Development Mid Term
wholesale brands product developers design, produce, and market products under a proprietary label
and distribute those products to retailers or third parties who sell them to the final consumer
private brands products are developed and merchandised ...
Innovation In Product Development Mid Term
wholesale brands ✅product developers design, produce, and market products under a proprietary label
and distribute those products to retailers or third parties who sell them to the final consumer
private brands ✅products are developed and merchandised for exclusive distribution by a particular
retailer
product demand ✅basic products have the highest demand
supply chain ✅complex network of suppliers involved in fulfilling customer demand for fashion, the
supply chain includes all of the companies directly involved in designing, supplying materials,
manufacturing and distributing apparel
involved in the supply chain ✅farmers, transportation to the warehouses, manufacturing, distributing,
retailers, to consumer
pull system ✅designers and product developers wait to commit until the last minute so they can collect
data about consumer wants/needs
push system ✅designers/ product developers produced products they thought consumers would want
and pushed them into the marketplace
product lifestyle management ✅a software application that helps companies manage the supply chain
and life cycle of their fashion product
product differentiation ✅a positioning strategy that some firms use to distinguish their products from
those of competitors
merchandise planning process ✅1. Forecast category sales
2. Develop an assortment plan
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