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AMA PCM Content Marketing Exam Practice Questions With 100- Correct Answers_.pdf
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9/25/24, 6:42 PMAMA PCM Content Marketing Exam Practice Questions
Jeremiah
Practice questions for this set
Learn 1/7 Study with Learn
A. True
Choose matching term
To stop a specific user from commenting on your videos, where should you add them?
A. spam filter
1 B. blocked list
C. banned users list
D. blacklist
The thumbnail image on your YouTube channel is set using which Google service?
A. Google+
2 B. YouTube
C. Google Settings
D. Youtube Partner Program
What five elements are mandatory for any successful calendar?
A. timeline, cost, ownership, product outline, and notes
3 B. timeline, subject, destinations, outline, and notes
C. subject, destinations, ownership, format, and notes
D. timeline, subject, ownership, format, and notes
AMA PCM Content Marketing Exam Practice Questions
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Terms in this set (266)
Contractors, agency writing services, and A. External team
freelancers are examples of __ _.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
Matching content with the stage of a B. Allows for the right message at the right time
prospect in the sales funnel __ _.
A. Is nice but not necessary
B. Allows for the right message at the right
time
C. Is rarely possible because of mass
communication strategies
D. Is not necessary because consumers
adapt content in their information
processing to the right context
E. None of the above
Authoritative, professional, conversational, C. Brand voice
scientific, and humanistic are types of ___ _ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists
A large piece of content (60 or more pages) B. A definitive guide
that can be broken into smaller content over
time is called _.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
Blog content should be ______ _. B. Shorter content that is 300-700 words
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across
several pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum
AMA PCM Content Marketing Exam Practice Questions
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_ ______ is the practice of dynamically C. Web personalization
changing the content that a consumer sees
based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
Understanding how people consume B. Personalization
content, leveraging buyer personas, and
journey mapping, all facilitate a strong
_ _____ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
An editorial calendar is useful for________ _. D. Recording ideas for future posts
A. Increasing sales
B. Enabling others to schedule appointments
C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct
True or False: A tactic to inspire action from A. True
your readers is to get them to vote on a post.
A. True
B. False
A tool frequently used to develop C. Easelly
infographic content is ____ _.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr
In podcasting, what does a pop filter do? D. It keeps "Ps" and other consonants from popping or hissing into the mic
A. It removes background noise
B. It's a filter over your voice to make it
clearer and more modulated.
C. It keeps the microphone physically
protected from dust and liquids
D. It keeps "Ps" and other consonants from
popping or hissing into the mic
E. None of the above
Which of the following is true about using A. Content with images drives more engagement than content without
visual media in content?
A. Content with images drives more
engagement than content without
B. Images are critical for B2B companies
C. Images are expensive to procure or
produce
D. Images must be created by a marketer to
be effective
E. AMA
ImagesPCM
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