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LVMH CERTIFICATION AND FINAL EXAM
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LVMH CERTIFICATION AND FINAL EXAM
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LVMH CERTIFICATION AND FINAL EXAMSelect the appropriate sentences related to LVMH omnichannel strategy (select 2) -
ANSWER - Omnichannel is a client-centric approach aimed at providing a
consistent, qualitative, and seamless customer experience across all channels and
geographies.
- Establishing a smooth omnichannel customer experience requires cross-
collaboration across all teams, departments, and through all activities - from
warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the Luxury story?
- ANSWER yes
According to Bain & Company, China will be the largest market for personal luxury
goods in 2030. - ANSWER agree
Which characteristics may help to measure the luxuriousness of an offer? -
ANSWER - Price
- Quality
- Scarcity
- Signed by brands
- Controlled channels
- Personalized services
- Delivering experiential rewards
(all of the above)
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? - ANSWER - By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have
transformed the luxury industry in certain areas such as casualization, social media
or values. - ANSWER true
According to Bain & Company, by 2030, online sales will represent... - ANSWER -
33% of the luxury sales
What are the core values of LVMH? - ANSWER - Creativity & Innovation
- Entrepreneurial spirit
- Quest for excellence
- Sense of commitment
(all of the above)
What can Innovation enable at Louis Vuitton? - ANSWER - Share the Maison's
history with the clients
- Uphold creativity and Savoir-Faire
(all of the above)
, Was Dior the first international LVMH brand to enter the Chinese market? -
ANSWER true
A commonly used definition of Sustainability is based on three pillars: maximizing
simultaneously the biological system goals, economic system goals, and social
system goals. - ANSWER true
Sustainability and sustainable development can be seen as the ability to meet the
needs of the present without compromising the ability of future generations to meet
their own needs. - ANSWER agree
Diversity refers to demographic difference or the ways that people differ from each
other. - ANSWER true
According to Serge Carreira, which are the essential values of Luxury? - ANSWER
Quality beyond aesthetic
Legacy beyond desire
Emotion beyond ownership
Creativity beyond trends
All of the above
(all of the above)
According to Anne Michaut, select key principles of Luxury. - ANSWER -
Consumers have a range of consumption motivations.
- Consumers tend to express their values through the brands they select.
- Brands can become powerful personal branding tools as they project clear and
strong values.
- Brands can deliver higher perceived value to their customers by expressing their
own values. (all of the above)
How is Sephora reducing CO2 impacts? - ANSWER - by using renewable energy
contracts
- by reducing the packaging
- by promoting "Good for" sustainable product selection
Which of the following are part of LVMH's LIFE 360 Program to positively impact the
environment? - ANSWER - Protect
Biodiversity
- Foster
Creative Circularity
- Implement
Traceability and Transparency
- FIght Cimate Change
Since it was opened in 2014, the Fondation Louis Vuitton has welcomed ... -
ANSWER Nearly 11 million visitors
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