STCO 534 Midterm Exam 2024 Actual Questions and Answers with complete solution
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Course
STCO 534
Institution
STCO 534
STCO 534 Midterm Exam 2024 Actual Questions
and Answers with complete solution
Media can account for ______ of a total communication budget. - answers 80%
Within the context of a SWOT analysis, weaknesses might be described as elements of
the brand that might prove harmful to ach...
STCO 534 Midterm Exam 2024 Actual Questions
and Answers with complete solution
Media can account for ______ of a total communication budget. - answers 80%
Within the context of a SWOT analysis, weaknesses might be described as elements of
the brand that might prove harmful to achieving marketing objectives. - answers True
_________ are major strategies of communication planning used to achieve desire
objectives. - answers Communication mix and scheduling
In advertising - answers objectives are long term accomplishments and goals are short
term accomplishments.
The business of a brand is to deliver - answers revenue and profit to the company
Within the context of a SWOT assessment, a highly developed distribution network
would most likely be considered a strength. - answers True
There is a first and most critical step to beginning an advertising media plan. The step
is finding funding for video creation. - answers False
One of the fundamental elements of brand communication is _________. - answers
contact
Foundation of the communication plan is - answers an overall communication idea that
leads to creative strategy
In the mid 2000's, Burger King sales were soaring. But a major turn for their primary
target audience caused a significant loss in revenue. Burger King made the mistake
of_________. - answers Leaning too heavily on one element of the available target
group
Beginning with the behavior you want to change is a foolish way to attempt to define a
target group. - answers False
Search engine marketing and banner ads represent the earlier form of digital
advertising via the Internet. - answers True
The two focal points of an effective marketing objectives and strategies outline can be
summarized in number of customers and sales and specific brand attributes such as
quality and value. - answers True
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