Study 6 Question and answers verified to pass 2024/2025
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Course
Telus
Institution
Telus
Study 6 Question and answers verified to pass 2024/2025 Study 6-10
The extended definition of consumer behaviour involves:
A. current purchase issues.
B. postpurchase issues.
C. Pre-, post-, and current purchase issues.
D. prepurchase issues. - correct answer C: Pre-, post-, and current p...
Study 6-10
The extended definition of consumer behaviour involves:
A. current purchase issues.
B. postpurchase issues.
C. Pre-, post-, and current purchase issues.
D. prepurchase issues. - correct answer ✔C: Pre-, post-, and current
purchase issues.
Buying choices are influenced by personal factors such as personality. How
can personality of a consumer affect marketing of a product?
A. Marketers should market products that can meet unsatisfied needs of the
target segment.
B. Develop appropriate products for the target consumer's stage in their life-
cycle.
C. Look for lifestyle segments with needs that can be served by products
offered.
D. Develop brands with personalities similar to the target consumer. - correct
answer ✔D. Develop brands with personalities similar to the target consumer.
Marketers must work hard to attract the consumer's attention because of
A. attitudes.
B. motives.
C. learning.
D. selective perception. - correct answer ✔D. selective perception.
,A psychological factor that creates images about a product is called a(n)
A. attitude.
B. self-concept.
C. social network.
D. belief. - correct answer ✔D. belief.
The first stage in the buyer decision process is need recognition. A need can
be triggered by
A. a product for which the consumer holds a bad image.
B. a product which appeals to a demographic different than the consumer's.
C. a product the consumer doesn't believe in.
D. a conversation with friends. - correct answer ✔D. a conversation with
friends.
While commercial sources can inform a buyer during the information search
stage, personal sources
A. legitimize or evaluate products for the buyer.
B. provide mainly facts about a product.
C. tell a buyer what to purchase.
D. provide feedback on a previous buyer's experience with the product. -
correct answer ✔A. legitimize or evaluate products for the buyer.
An unexpected situational factor that can change the purchase decision of a
buyer is
,A. attitudes of others.
B. purchase intention.
C. a downturn in the economy.
D. purchase decision. - correct answer ✔C. a downturn in the economy.
Cognitive postpurchase dissonance occurs for every purchase. This occurs
because
A. customers did not go through all the stages of the buyer decision process.
B. customers did not seek the attitudes of others to make the purchase
decision.
C. customers are not satisfied with a purchase.
D. every purchase requires a compromise. - correct answer ✔D. every
purchase requires a compromise.
Chevrolet launched the "Love It or Return It" guarantee in 2013. This helped
the consumer at which stage of the adoption process?
A.Awareness
B. Trial
C. Evaluation
D. Adoption - correct answer ✔B. Trial
Skeptical buyers fall into which category of adopter?
A. Lagging adopters
B. Early adopters
, C. Early mainstream
D. Late mainstream - correct answer ✔D. Late mainstream
A main reason that HDTV was adopted slowly was due to
A. great advertising.
B. communicability.
C. compatibility.
D. relative advantage. - correct answer ✔C. compatibility.
Marketers are interested in how consumers learn about products for the first
time and make decisions about purchasing them. A new product is defined as:
A. new to the consumer
B. a new innovation
C. new in the market
D. in the market for a short time period. - correct answer ✔A. new to the
consumer
One major way in which business-to-business purchase decision making
differs from consumer purchase decision making is
A. business customers don't evaluate alternatives.
B. the purchase decision making process takes longer in B-to-B markets.
C. business customers always need the same thing.
D. business customers don't seek information. - correct answer ✔B. the
purchase decision making process takes longer in B-to-B markets.
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