Course Careers- Sales Technology Final Exam
2025 (questions with verified answers) GRADED
A+
What is a Sales Cadence?
A sequence of touch-points you do to attract your prospect to establish a connection to start an
engagement or sale.
What is the Sales Process (Sales Cycle)?
A set of Specific actions you follow from start to finish to close a new customer.
What are the stages of the Sales Cycle?`
Research > Outreach > Discovery > Present > Follow Up > Close
What is a Sales Funnel?
A visual representation of sales processes with defined stages that every potential client goes through as
they are led toward a final decision.
- Give salespeople a repeatable framework of actions to follow
- Creates a baseline for comparison and forecasting
What is a CRM?
A Centralized database that manages and maintains your relationships and interactions with customers
and potential customers.
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Ex. Salesforce and Hubspot
What is Sales Engagement? (Sales Acceleration)
Tracks the interactions and exchanges that occur between you and your prospects or customers.
Ex. Salesloft, Hubspot Sales, Outreach
What is Sales Data Software? (Sales Intelligence)
Collects and makes sense of company info from millions of data sources to help you understand things
like organization structure. It provides on two parts of the sales data market, Company Data and Contact
Data.
Ex. LinkedIn Sales Navigator, Apollo, Zoominfo
What is Step 1 in the Research Process?
Building company lists based on your Ideal Customer Profile (ICP)
A sales methodology developed by Neil Rackam, where the reps organize sales calls using a question
framework that touches on four categories.
What do the acronyms in SPIN stand for?
Situation, Problem, Implication, Need-payoff
What does the S in SPIN stand for?
Situation - Questions focus on gathering facts and background
What does the P in SPIN stand for?
Problem - Questions explore customers problems, difficulties, and dissatisfaction's in areas where the
sellers products can help
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What does the I in SPIN stand for?
Implication - Questions take the customers problems and explores its effects or consequences. They also
help customers understand a problems seriousness or urgency.
What does the N in SPIN stand for?
Need - Questions help the customer focus their attention on the solution rather than the problem. They
get the customer to tell you the benefits of fixing their problems.
When in the four stages of discovery calls do you use SPIN?
The Investigation stage
What is BANT?
A sales qualification methodology that lets salespeople determine whether a prospect is a good fit based
on this.
What does the acronyms in BANT stand for?
Budget, Authority, Need (Using SPIN), Timeline.
What is the most important part of BANT and why should you always start with it?
Need, this determines if the customer has the need for your product and is asked in the order of NATB
What is a Cold Email?
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