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APM EXAM QUESTIONS AND ANSWERS
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APM EXAM QUESTIONS AND ANSWERS
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APM EXAM QUESTIONS AND ANSWERSThe sales and marketing team is working on a new campaign promoting a substantial
upgrade to an enterprise HR solution targeted to commercial and government
organizations. The product is sold successfully by the direct sales team in the same
configurations and at the same price to both groups. HR leaders from both sectors
typically attend the same conferences and belong to the same professional groups. A
single advertising campaign works for both groups. Does the scenario describe one or
two segments, and why? - Answers -a. Two segments because each group has
different funding models
b. One segment because the primary buyer in both groups is the HR executive
c. Two segments because each group must comply with different workforce regulations
d. One segment because both groups react the same way to the product offers
(CORRECT)
Which type of canvas includes details about how a product is implemented and by
whom? - Answers -a. Portfolio canvas
b. Business value canvas
c. Development Value Stream canvas (CORRECT)
d. Value proposition canvas
What does a pivot directly lead to in the SAFe Lean Startup Cycle? - Answers -a. A stop
to all development
b. A new hypothesis statement (CORRECT)
c. A new MVP
d. A new business model
What research game would be the most useful when using qualitative research for an
existing product? - Answers -a. Buy a Feature (CORRECT)
b. Product Box
c. Spider Web
d. 20/20 Vision
What research game helps to facilitate a better understanding of Customer needs? -
Answers -a. Prune the Product Tree (CORRECT)
b. The Apprentice
c. Spider Web
d. Buy a Feature
Market research is conducted as part of a Design Thinking to help determine if a
Solution is what? - Answers -a. Feasible
b. Desirable (CORRECT)
c. Sustainable
d. Viable
, What is a research game that can be played to help build empathy for customers? -
Answers -a. Win-Loss Analysis
b. Gabor-Granger
c. The Apprentice (CORRECT)
d. Conjoint Analysis
Which of the following aspects is most closely associated with the viability of the
Solution? - Answers -a. Managing lower Supplier costs (INCORRECT)
b. Determining the value of target market segments
c. Collaborating with stakeholders (INCORRECT)
d. Continuous innovation
What is the role of the Product Manager during the IP Iteration? - Answers -a. To add
improvement items to the backlog (CORRECT)
b. To determine feature sequencing for upcoming deployment windows
c. To proactively negotiate business value scores for PI Planning objectives
d. To set the capacity guard rail for the train
Passives in the Net Promoter Score fall into which range? - Answers -a. 3-4
b. 7-8 (CORRECT)
c. 9-10
d. 5-6
What is a key factor in determining the value of a market segment? - Answers -a.
Qualitative Metrics on Customer behavior
b. Estimates of current spending (CORRECT)
c. Quantified cost of the segment
d. Previous size of the segment
APM and Design Thinking - Answers -Product Management should be:
1. Desirable
- Understand your markets and customers
- Perform market research
- Segment and size markets
- Use personas
2. Viable
- Ensure economic investment is in line with business strategy
- Own pricing, licensing, and ROI
- Manage suppliers and supply chain
3. Feasible
- Drive product strategy and execution
- Communicate the Vision
- Manage ART backlog
- Collaborate with stakeholders
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